What Makes a Painting Company Financially Successful // Daniel Honan

In this episode of Price. Sell. Paint., Jon Bryant sits down with Daniel Honan, founder of Bookkeeping for Painters, to uncover the key financial habits that separate thriving painting companies from the rest. From pricing strategies and gross profit benchmarks to understanding your financial ratios and cash flow management, Daniel shares practical, data-backed advice from years of working exclusively with painters.

Whether you're struggling with pricing, unsure if you can afford to hire, or just want to increase your profitability, this episode is packed with real-world insights to help you make smarter financial decisions and build a more sustainable painting business.

Quick Recap of Key Financial Benchmarks:
- 50% Gross Profit
- 15% Customer Acquisition Cost (Marketing + Sales)
- 15% Overhead (Admin, insurance, etc.)
- 15% Net Profit
Production Rate Estimating:Estimate how many hours a job takes → Multiply by your charge rate → Add marked-up materials = Your price!

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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