What AI Can’t Do (And Why Story Still Wins in Business) with Becky Freemal

Can AI write your content? Sure. But can it connect, convert, and build trust with your audience the way a human can? Not even close. In this episode, Jennifer sits down with Emmy-winning journalist and Fractional CMO Becky Freemal to talk about the real edge businesses still have in an AI-powered world: storytelling. From building a magnetic brand voice to actually making sense of your data, this episode is a must-listen for entrepreneurs who want to lead with strategy and soul. Timestamps: 00:00 – Why good data isn’t enough 01:58 – Meet Becky Freemal: From journalism to marketing 03:18 – Storytelling is not optional—it’s revenue-driving 04:25 – Where to use story in your business (hint: everywhere) 06:12 – Brand voice breakdown: what it is and why it matters 07:40 – The hidden cost of voice mismatch 08:46 – How to define your voice (even as a solopreneur) 09:53 – Using product data to refine your messaging 12:00 – Jennifer’s AI brand guide experiment 13:25 – How to get AI to write like you 15:29 – Using AI tools for content, video, and customer insight 17:14 – Real examples of AI analyzing profit and performance 18:06 – Why retreats and white space help refine your voice 20:03 – What your clients really think about your brand 23:51 – About Becky’s book: Brand Voice: People + Data Drive Results 25:50 – Solopreneur tip: how to access strategy without the C-suite 27:48 – Final thoughts: data + story = momentum Key Topics: • Why story is still your most powerful marketing tool • How AI can support your voice—but not replace it • Turning customer feedback into brand clarity • Using your brand voice to attract, engage, and convert 📘 Grab Becky’s book: Brand Voice: People + Data Drive Results https://beckyfreemal.com Ready to build a business that grows with freedom and adventure? Join Jennifer’s coaching programs and business retreats: https://jenniferdawncoaching.com #BrandVoice #AIForBusiness #StorytellingMarketing #SmallBusinessGrowth #HappyProductive #FractionalCMO #EntrepreneurMindset #MarketingStrategy #JenniferDawn