How is AI reshaping SEO? In our latest 'Why: The Marketing Podcast' episode, Cameron Heasman and Alejandro Basso dissect 'The Evolution of SEO with AI.' Discover actionable insights on how machine learning is changing keyword research, content creation, and beyond. Level up your digital strategy! Listen now!

Listen to the full podcast now!

🎙️ The Truth About Service Business Marketing (And What Actually Works)

In this debut episode of the Why Marketing Podcast, Cameron and Alex dive into what really moves the needle when it comes to marketing for service-based businesses. From messaging that connects to funnel strategies that convert, they unpack the difference between talking about what you do and actually selling the benefit of your service.

They explore key topics like:

• The power of "finish line" language in your marketing
• How to stop overselling your service and start showing results
• Why choosing the right platform (and ad placement) matters more than ever
• How AI is changing the way people search (and what that means for your funnel)
• What most businesses get wrong about budget, analytics, and conversions

If you’re a business owner or marketer tired of the fluff and want real, actionable marketing strategies that work in 2025 — this episode is for you.