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ERP Phase 0 is more than just a clever way to cut down on the zeroes in your total cost of ownership—it’s the strategic groundwork that can make or break your entire implementation. This critical phase is where businesses assess their needs, document current processes, and align their objectives with the capabilities of a chosen ERP system. Think of it as building a zero-solid foundation: whether it's a retailer identifying supply chain gaps or a manufacturer validating workflow compatibility, Phase 0 is where hidden inefficiencies surface and alignment begins. Skipping this step often leads to costly delays, scope creep, and mismatched expectations. But embracing it? That’s how you set your ERP project up for real, scalable success.

In this episode, Sam Gupta engages in a LinkedIn live session with Jakob Bent Smed, Founder, JBS Advisory in a live LinkedIn session and discusses ERP Phase 0 stories.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Many marketing automation platforms tend to overpromise, presenting themselves as all-encompassing solutions capable of delivering seamless, customer-centric workflows across the entire CRM spectrum. In reality, these platforms are typically optimized for specific use cases, and their underlying data models reflect that specialization. B2C-focused systems often emphasize features like order management, subscriptions, and loyalty programs, whereas B2B platforms are built around complex customer hierarchies, account-based marketing, and territory-based permissions. While there is some functional overlap, the structural differences between B2B and B2C solutions are significant, particularly when it comes to integration requirements and workflow design. In this context, evaluating where Brevo fits becomes crucial—understanding whether it leans more toward B2B or B2C use cases, how well it adapts to varying business needs, and how its capabilities compare with other niche and hybrid platforms in the market.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Brevo’s capabilities. We covered many grounds, including where Brevo might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Brevo.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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When evaluating the top ERP systems for the medical device industry, it’s essential to recognize the wide range of business models that fall within this sector, from biotech startups to large-scale manufacturers of capital equipment and consumables. This ranking focuses strictly on the ERP solutions themselves—independent of the companies behind them—and considers their applicability across organizations of all sizes. Since ERP requirements differ significantly depending on a company’s scale, regulatory obligations, and operational focus, the commentary accompanying each system is critical in helping businesses determine fit. For example, a biotech firm may prioritize robust compliance and research support, while a consumables manufacturer might seek high-efficiency production and traceability. As such, a top-ranked ERP solution may not be universally ideal, but rather excels in particular areas like scalability, automation, or compliance. Choosing the right system involves aligning these strengths with your specific business needs, ensuring the ERP not only supports current operations but is also capable of adapting to future growth and industry demands.

In this episode, our host Sam Gupta discusses the top 10 medical device ERP systems in 2025. He also discusses several variables that influence the rankings of these medical device ERP systems. Finally, he shares the pros and cons of each medical device ERP system.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.