What if You Could Become Your Own Bank and Build Tax-Free Wealth?

In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Mark Willis, #1 best-selling author, owner of Lake Growth Financial Services, and co-host of the Not Your Average Financial Podcast. Together, they uncover a powerful strategy that’s helping entrepreneurs take control of their finances and create long-term financial stability. Mark shares how properly designed whole life insurance can be far more than a death benefit—it can serve as a personal bank, providing liquidity, predictable growth, and tax-free income for business owners.

Whether you're looking to protect your business, retain key employees, or reduce your dependence on banks, this conversation is packed with actionable insights. Patrick and Mark explore how this strategy can give entrepreneurs the freedom to take more calculated risks, while also creating a financial safety net in times of uncertainty. If you’ve ever felt like you’re at the mercy of market volatility or restricted by traditional lending, this episode is a must-listen.

Key Takeaways:

• Why properly designed whole life insurance is an underutilized financial tool for entrepreneurs.

• How to build your own personal banking system and reduce dependency on external financing.

• The tax advantages of using whole life insurance for business liquidity and retirement income.

• Practical ways to protect your business and attract or retain key employees with life insurance strategies.

Learn More About Mark:

• Official Website
• Not Your Average Financial Podcast
• LinkedIn

Episode Resources:

vitalstrategies.com/tax

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Audio, video, and show notes produced by Two Tone Creative

Research and copywriting by Victoria O'Brien

What separates a thriving business from one that struggles to stay afloat? More often than not, the answer lies in financial management—both personal and professional. In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Jason Schappert, a seasoned entrepreneur who successfully scaled and exited his business with an eight-figure deal. Now, he’s applying his financial expertise to his latest venture, Moola, a cutting-edge financial management tool designed to help business owners gain control of their money, scale smarter, and protect their wealth. Jason shares the hard lessons he learned along the way, including the dangers of putting all your eggs in one basket, how messy personal finances can bleed into business finances, and the strategies that helped him grow and exit successfully.

This episode is packed with actionable insights on how to scale your business, leverage smart financial tools, and avoid common financial pitfalls that can cost you big in the long run. Jason breaks down the importance of money buckets, real-time data tracking, and AI-driven financial decisions, and why having a financial safety net is more crucial than ever in today’s digital landscape. Whether you’re aiming for a profitable exit or looking for smarter ways to manage and grow your business, this conversation is one you won’t want to miss.

Key Takeaways:

• The staggering difference between businesses that succeed and those that fail

• Why personal financial chaos leads to business financial struggles

• The power of money buckets for better financial management

• How outsourcing and automation can help entrepreneurs focus on growth

• The risks of relying on third-party platforms and why diversification is key

• How Moola is revolutionizing real-time financial tracking and AI-driven decision-making

• The importance of knowing your numbers before trying to scale or exit a business

Learn more about Jason:

Moo.la website

Instagram

YouTube

Episode Resources:

vitalstrategies.com/tax

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies

Follow on Instagram at https://www.instagram.com/vital.strategies

Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast

Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

Sponsored by Vital Wealth

Music by Cephas

Audio, video, and show notes produced by Two Tone Creative

Research and copywriting by Victoria O'Brien