Video Funnels (7 of 7)

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Hi there!

No matter which type of video you create for your

next campaign, there are some tips and best practices

worth keeping in mind.

* Be Mindful of Different Learning Styles

Keep in mind that people learn differently and what

works for one person may not work for another.

This is why it's important to create a wide variety

of video types and styles.

Get too specific or complex and you may lose your

audience.

Keep your tone conversational and friendly. While

you always want to portray your business in the most

professional way possible, it's important that you

come across as relatable and approachable.

* Focus on Stories, not Sales!

If you truly want to connect with your audience

and build trust, it's important that you focus on

creating videos that offer exceptional value.

This means you don't want to only create videos

that are purely focused on driving sales.

Instead, try to create a series of videos that

tell a story. The more authentic you are, the easier

it will be to connect to your audience.

And you can do this easily through story-telling

based videos that share personal stories and

experiences that your audience will relate to.

* Make it Interactive

Consider the different ways you can create

interactive videos, such as via live streaming.

These type of videos encourage feedback such

as Q&A sessions or the ability to leave comments

and in turn, this can drive engagement and boost

exposure.

It's also a great way to build a relationship

with your target audience because you're allowing

them to be a part of the event.

And most importantly,

* Use the first 5 seconds wisely!

You only have a very short time to capture (and keep)

attention. In fact, the average attention span is

now only 8.5 seconds.

Yikes!

This means that the opening seconds of your video

need to start with a hook. Then, keep them watching

by keeping your content focused, highly-relevant

and useful and short.

Until next time

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