Video Funnels (4 of 7)

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Hi there!

When it comes to creating successful video marketing

campaigns, it all comes to down one main thing:

CTA's!

It's important that you always optimize your content

with a clear and concise direct call-to-action (CTA).

Keep in mind that a CTA doesn't always mean you're

directing viewers to a sales page or lead page, though.

You could also:

* Ask them to subscribe to your channel.

* Ask them to share your video with friends.

* Ask them to comment.

* Ask them to follow or like your page.

As for where you should place a CTA in your videos,

there are a few common positions that will boost

your chances at success:

1: Pre-roll Calls to Action

These CTA's appear at the very start of your video.

The first few seconds is the most important part

of your video. You need to keep the CTA short and

direct. Then, move directly into the most helpful,

high-value content possible.

Tip: The most effective YouTube pre-roll ad length

is between 15-30 seconds.

2: Mid-roll Calls to Action

This CTA can be anywhere from the very beginning

of your video to the very end. Regardless where

you include them, they're designed to target

your viewers when they are most engaged.

3: Post-roll Calls to Action

These CTA's appear at the very end of your video.

Again, you need to keep your call-to-action short

otherwise you'll quickly lose the interest of

your audience.

They should also be easy to do and crystal-clear.

If you want a viewer to subscribe, ask them directly

to do so. If you want them to visit a lead page,

provide the URL in the video, (ensuring it's short),

and again in the video description.

Don't leave people guessing what to do next. Every

video needs to include at least one CTA in order to

be effective.

Pro Tip: By far, CTA's at the end of videos will

give you the highest level of engagement so make

sure to always include one in your post-roll.

Every video should have one clear objective, from

visits to lead pages, app downloads, leading people

to social pages, encouraging email signups to maximizing

sales.

Once you define the main objective of each video,

your CTA will practically write itself!

Until next time!

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