Video Funnels (2 of 7)

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Hi there!

Did you know that videos can breathe new life into

your marketing campaigns in a way that few other

strategies can?

To start, let's take a closer look at each stage

of the typical customer journey.

1: Awareness

At the top of your funnel, you’ll find people

who are unfamiliar with your brand. This is the

stage when they have just discovered your business.

In addition, many people in this phase don't even

understand their own pain points.

In this phase, you are offering helpful and valuable

information but asking nothing in return. Not just yet!

This is the time to build trust between your brand

and your audience.

In this phase, videos that highlight your brand

in a positive way, as well as content designed

to get people excited about your products or

services works best.

2: Consideration

The next brand awareness stage is made up of people

who are aware of your brand but haven’t yet formed

their opinion or made the decision whether to

purchase or not.

In this phase, video-based case studies and

testimonials as well as short explainer videos

work best.

Product demos and comparison videos are also

surefire winners.

The goal in this phase is to educate your

audience and answer any questions they may have.

3: Conversion

In this stage, you'll find potential customers

who are interested in your brand and are on the

verge of buying.

They've done their research, they've watched some

of your other videos and they've likely subscribed

to your list.

At this stage, you should focus on creating videos

that feature additional testimonials!

Social proof works best when there's plenty of it.

4: Retention

In this stage you are working on retaining

customers and encouraging repeat sales.

Personalized thank-you videos work great at

keeping customers engaged with your brand.

You could also create videos that provide

walk-through guides or instructional-based

content that helps your customers use your

products.

Finally, consider rewarding your customer

base with exclusive offers or sneak peeks at

upcoming items and services.

According to SocialMediaToday.com, 90% of

shoppers say that video content helps them

make buying decisions.

So if you haven't yet begun to integrate video

throughout your sales funnel, now is the perfect

time to do it.

Until next time!

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