Video Funnels (1 of 7)

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Hi there!

Video marketing is more popular than ever before.

Brands, both small and large, are using video to

connect with their audiences in a deeper, more

meaningful way.

Videos are the best way to show behind-the-scenes

content, showcase product demos and provide customer

testimonials that highlights your brand.

And that's not all!

Videos aren't just about capturing the attention of

current customers. They are powerful tools at helping

to educate, entertain and excite new prospects who

are just starting to learn about your business.

They're also incredibly effective in the retention

phase, when you are focused on encouraging repeat

sales or want to introduce your existing customer

base to available upgrades or auxiliary components

that add value to existing purchases.

In other words:

The goal of a video marketing funnel is to:

* Capture your audience's attention

* Educate them

* Convert them into paying customers

* Retain customers

Regardless where a customer is in your sales funnel,

every video you create should be designed to educate.

An educational video with the right placement can be a

much-needed answer to prospects who are actively searching

for information in the hopes of finding a solution to their

problem.

Your educational-based video content will provide them

with a deeper and clearer insight into their pain points

and how your business can help them improve their situation,

overcome a challenge and ultimately upgrade their life.

Specifically, educational videos work to attract your audience’s

attention in the early stages (awareness, top of the funnel),

but they should also be used throughout the rest of the funnel.

Here are a few different types of educational content you

should consider:

1: Live Streams on Social Media

A live stream is a fantastic way to share information with

your audience in real-time. It is a fun and interactive

format, where you can open up the floor to questions,

demonstrate how a new product works or simply announce an

upcoming launch.

2: Product Demos

Videos that demonstrate how your product works is a

very effective way to get people excited about your

business. It also allows for potential customers to

get a better feel for your products so that the value

of what you are offering them is crystal clear.

3: How-to Videos

These videos walk your audience through the process of

completing a series of steps or a specific task.

You'll want to keep these videos short and concise,

focusing on breaking down the process into simple steps.

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