Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract affluent clients without playing the volume game, lowering their prices, or faking it to look “big.”

Today’s story comes from a four-person consulting firm in Minneapolis.

No global offices.

No branding agency polish.

No corporate videos featuring wind turbines and time-lapse cityscapes.

And yet…

They won the strategic planning contract for one of the largest beverage companies in the world.

Beating out agencies 100x their size.

How?

They didn’t try to look big.

They didn’t try to out-pitch the competition.

They simply understood the real problem—and showed up as the only solution that made sense.

In this episode, we’ll break down:

• Why trying to look big is a losing game in the luxury and enterprise markets
• How specificity beats size when you're pitching to power
• The hidden advantage of intimacy, access, and specialization in high-stakes decisions
• And how to present yourself not as one of many… but as the one who “gets it”

Because in elite client circles, you don’t win with volume.

You win with insight.

🎁 Want to stand out to the clients who actually move the needle?

Grab your free copy of my #1 Amazon Bestseller, The Affluent Marketing Blueprint, at GetWealthyClients.com.

This is your roadmap to building a brand that’s trusted, respected, and sought-after by the wealthy.

#VelvetRopePlaybook #LuxuryConsulting #AffluentClients

#TrustedAdvisor #ElitePositioning #HighTicketClients

#DavidVsGoliathWin #LuxuryMarketing #AuthorityBranding

#PrecisionOverScale #WealthyClientAcquisition #GetWealthyClients

Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract high-net-worth clients without flaunting, faking, or chasing.

Today’s story is about Renee James.

She doesn’t drive a Bentley.

She doesn’t do speaking tours.

She’s not "Instagram famous."

But when ultra-wealthy women in Charleston face sudden liquidity—divorce settlements, equity windfalls, generational inheritance—they call Renee.

Not because she looks rich.

But because she feels steady.

And in the world of luxury services, that’s what closes deals:

✅ Not lifestyle.

✅ Not labels.

✅ Certainty.

In this episode, we unpack:

• The real reason the affluent bypass flashy experts and choose calm, grounded ones
• What confidence actually looks like to a billionaire in crisis
• Why your car, clothes, and square footage matter less than your ability to remain unshaken when the stakes are high
• And how you can position yourself as trusted and unflappable—even if you’re working from a modest office or taking calls in your backyard

Because in high-stakes markets, it’s not the loudest voice that wins.

It’s the calmest hand.

🎁 Want to become the kind of professional who draws in high-net-worth clients naturally—with presence, not pressure?

Grab your free copy of my Amazon #1 Bestseller, The Affluent Marketing Blueprint, at GetWealthyClients.com.

It’s your guide to building a magnetic brand that attracts trust, status, and serious money.

#VelvetRopePlaybook #AffluentMarketing #TrustedAdvisor

#LuxuryClients #HighNetWorthClients #ConfidenceSells

#DiscreetSuccess #EliteBranding #LuxurySalesStrategy

#CertaintyClosesDeals #CalmAuthority #WealthAttraction

Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to work with affluent clients without chasing, discounting, or trying to impress the wrong audience.

Today’s story is about Jacqueline Trask, a wellness consultant from Atlanta who went from $200 sessions in her spare bedroom…

to becoming the private health advisor to a nine-figure family.

Not because she had a celebrity following.

Not because she gamed an algorithm.

But because she finally understood one key truth:

The wealthy don’t buy what you do.

They buy how what you do makes them feel.

This episode breaks down:

• How one sentence—“I work in discreet wellness”—signaled elite alignment
• Why selling transformation isn’t enough—you must signal identity
• How proximity, positioning, and perception beat marketing hacks every time
• And how you can quietly reposition your services to speak to status—without ever sounding like you’re trying too hard

This isn’t just about wellness.

It’s about how you speak to the affluent.

Because if they feel like you’re “for everyone”—you’ll never be for them.

🎁 Want to reposition your brand so it naturally attracts high-net-worth clients?

Claim your free copy of my Amazon #1 Bestseller, The Affluent Marketing Blueprint 👉 GetWealthyClients.com

You’ll discover how to build a brand that whispers status, earns trust, and opens doors into elite circles—without shouting to the masses.

#VelvetRopePlaybook #AffluentMarketing #HighEndClients

#TrustedAdvisor #LuxuryBranding #DiscreetWellness

#StatusSignals #EliteClientAttraction #WealthAlignment

#PositioningMatters #ExclusivityMarketing #HighTicketSales