“What I love to share is that high success in franchising only happens when you pick the right business. Do the self-introspection first. Do the modeling. Very few people have purchased a business before. They don't know all the different things they need to consider. We take them through 10 to 14 different criteria. We look at their skill sets and seek to understand the transferable skills they enjoy. What are the things they don't like to do? And then we look at multiple businesses. You shouldn't look at only one business, you should learn from several businesses simultaneously. The first step is creating a business model with the client’s criteria.

Think back to when you were dating, when you were looking for that life partner, did you not have ideal specifications? There are ‘must haves’ and ‘nice to haves’.

A franchise is a business marriage. You're signing on for five, ten years, or longer, so you want to make sure that the must-have criteria are there and a lot of the nice-to-have criteria are there - and what must not be there. This is where roles like what you do and what I do help. We shine the light in the dark corners of the room where the prospects aren't even thinking of looking. So, good, bad, or indifferent, they have to square off with it.”

Finding the right franchise or business requires a structured, thoughtful approach. Rather than impulsively choosing a familiar brand, candidates should reflect on their transferable skills, preferences, and non-negotiables to ensure a strong long-term fit. After all, a franchise is a "business marriage" that demands alignment for lasting success.

Partnering with an expert provides personalized guidance to uncover commonly overlooked factors in the decision-making process. By addressing these critical considerations, we empower candidates to make informed choices and set the foundation for long-term success.

We cover many current and relevant topics. A few include:

◈ The importance of finding the “right” franchise

◈ What sets top performers apart in franchising

◈ A few things you shouldn’t do to be successful