Unlocking Growth with Effective Website Strategies with James Hipkin

James Hipkin, a marketing professional with over 40 years of experience, discusses the importance of simplicity in digital marketing. He emphasizes targeting the right message to the right person at the right time and explains how consumer journeys impact marketing strategies. James also shares valuable insights on improving websites to capture attention and build trust, and introduces the concept of creating pathways instead of traditional call-to-action strategies.