Unhinged “Cheat Codes” for Personal Brands & Businesses (w/ Courtney Johnson)

Courtney Johnson creates viral content across LinkedIn and TikTok on her personal accounts (and as a ghostwriter for others). She shares her “unhinged cheat codes” to grow a personal brand, b2b social strategies, leveraging tools/hacks to free up your time, mental models, and much more.

Timestamps:

(04:31) Leverage and income diversification

(08:10) Simplifying tasks to make everything else easier

(11:45) Art of using effective hooks in content

(13:45) Niche targeting/strategies to increase engagement

(17:17) “Problematic cheat codes” to get ahead

(20:01 ) Courtney’s ultimate cheat code for creativity and focus

(22:06) Finding your zone of genius and unfair advantages

(23:50) Shapeshifting your hotness & understanding power dynamics

(26:00) Creating niches from your unique interests

(31:35) Wealthy people & entrepreneurial cheat codes

(39:15) VA task delegation, automation, and software tools

(44:15) Favorite books and mental models

Courtney’s Links:

LinkedIn https://www.linkedin.com/in/courtneylynnjohnson/

TikTok https://www.tiktok.com/@courtney..johnson

Other Links Mentioned:

• Virtual assistant service https://www.timeetc.com/
• Virtual coworking https://flown.com/
• “The Four Agreements” by Don Miguel Ruiz https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319
• “The Big Leap” by Gay Hendricks https://www.amazon.com/Big-Leap-Conquer-Hidden-Level-ebook/dp/B0026772QU/ref=tmm_kin_swatch_0
• “The ONE Thing” by Gary Keller and Jay Papasan https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776/ref=tmm_hrd_swatch_0
• "We Should All Be Millionaires" by Rachel Rodgers https://www.amazon.com/We-Should-All-Be-Millionaires/dp/B08CVS2G24/ref=sr_1_3

My Links:

🧠 3-minute Newsletter: https://making-connections.beehiiv.com/

🐦 Twitter: https://twitter.com/MitchellLandon
📸 IG: https://Instagram.com/mitchelllandon