Under the Influence with Terry O'Reilly

De: Apostrophe Podcast Network
  • Resumen

  • Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    Hosted on Acast. See acast.com/privacy for more information.

    Apostrophe Podcast Network
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Episodios
  • Orchestrating Elections: Political Campaign Songs
    Mar 15 2025

    This week, we take a look at one of the tools of political marketing – the campaign song.

    Politicians have used songs going all the way back to at least the 1700s.

    Sometimes the songs are written expressly for the political party or candidate.

    Sometimes, politicians co-opt pop songs.

    And sometimes, pop artists have a major problem with that.



    Hosted on Acast. See acast.com/privacy for more information.

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    25 m
  • Recorded Live in Toronto: Wicked Brand Fails of 2024
    Mar 8 2025


    Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.


    We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem.


    We’ll look at a seasonal candle that fired up accusations of white supremacy.


    And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site.



    Hosted on Acast. See acast.com/privacy for more information.

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    27 m
  • Putting the Motion in Motion Pictures: Movie Theatre Marketing
    Mar 1 2025

    Today, movie theatres have to compete with home theatre systems and streaming services.


    This week, we look at how cinemas are transforming to attract more movie goers.


    To survive, theatres now offer restaurant meals and full bar menus.


    They offer loyalty programs and special theme nights.


    And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen.


    It puts the motion in motion picture.


    Hosted on Acast. See acast.com/privacy for more information.

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    27 m

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Amazing stories

I tune in every Saturday to listen to Terry. Always a smile as he so colorfully tells the stories.

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