In this episode of Trade Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minefield of missed calls, dropped rankings, and Google’s ever-changing rules. We break down how LSAs actually work in 2025, what’s changed, and what you can do to get back in Google's good graces.

From insider tips on profile optimization to the real consequences of missing one phone call, this episode is your blueprint for managing—and mastering—LSAs in today’s hyper-competitive landscape.

Episode Highlights:

• The LSA Decline: Why leads dried up overnight—and the hidden rules that may be punishing your profile
• Missed Call Mayhem: The harsh reality of one unanswered phone ringing and what it does to your LSA standing
• Responsiveness = Ranking: How fast and detailed you respond to LSA inquiries directly impacts visibility

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com

Find out how we can help you grow your business: https://elevmarketing.com/

Read about the latest in the field: https://elevmarketing.com/blog/

Connect with us on social media:

• Facebook
• X
• Instagram (Elevation Digital Marketing)
• Instagram (Trades Secrets)
• LinkedIn

Who is Elevation Marketing?

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trade Secrets, we take a deep dive into the real engine behind high-performing SEO: content—not the generic, AI-scraped fluff, but the kind that moves the needle, drives leads, and builds long-term authority. We peel back the curtain on how truly impactful content is created, sharing insights from years of working with contractors and real-world success stories that prove the ROI.

You’ll learn what separates a $200 blog from one that generates thousands in revenue, why some blogs get 80,000+ Google impressions, and how the best content is always rooted in real client conversations. From EV charger blog breakthroughs to Google’s AI overview summaries, this episode will shift how you see Content forever.

Episode Highlights:

• Content is ROI - Content is an ASSET
• The human factor in making great content

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com

Find out how we can help you grow your business: https://elevmarketing.com/

Read about the latest in the field: https://elevmarketing.com/blog/

Connect with us on social media:

• Facebook
• X
• Instagram (Elevation Digital Marketing)
• Instagram (Trades Secrets)
• LinkedIn

Who Are We?

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

In this episode of Trades Secrets, we take a fresh look at one of the most overlooked—but most visited—pages on your website: the About Us page. Inspired by insights from Marcus Sheridan and supported by real data from their own client base, the hosts break down how to turn a stale About page into a powerful trust-building, conversion-driving asset.

You’ll learn why a “me, me, me” approach falls flat—and how to write an About page that actually addresses what your customer cares about most: their problem, and how you solve it better than the rest.

“You want to use your About Us page to talk about how you're solving a pain point. You understand their problem. And this is what makes your company unique and the way that you solve the problem.” – Episode Highlight

Episode Highlights:

• The surprising 66% increase in About Us page visits (based on real contractor data)
• What people are really looking for when they click on your About page
• How to use your About page to show you understand the client’s pain points
• The difference between bragging and building trust
• How to make your unique selling proposition crystal clear
• The importance of outcome-based language: “Here’s what you get when you choose us”

Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:

• https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com

Find out how we can help you grow your business: https://elevmarketing.com/

Read about the latest in the field: https://elevmarketing.com/blog/

Connect with us on social media:

• Facebook
• X
• Instagram (Elevation Digital Marketing)
• Instagram (Trades Secrets)
• LinkedIn

At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!

Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.