Visit us at www.strategytable.co

Connect with Tracey: https://www.linkedin.com/in/traceyhirsch

In this compelling episode of the "Accessible Disruption" podcast, hosts Tahira Endean and Ryan Hill welcome communication expert Tracey Hirsch, founder of Amplifying Effect. Together, they delve into the critical role of effective communication in driving organizational change. Tracey shares her extensive experience in internal communications, emphasizing that poor communication can lead to significant losses for companies, with a staggering $1.6 trillion lost annually in the U.S. alone due to miscommunication.

The conversation highlights the discomfort many individuals feel regarding change and the necessity for organizations to adopt a proactive approach to communication. Tracey outlines her six essential guideposts for effectively communicating change: establishing trust during stable times, treating employees like adults, and fostering open dialogue. The hosts also explore the unique challenges of communicating in a rapidly evolving environment where employees may resist change due to fears of losing autonomy or relevance.

Throughout the episode, Tracey stresses the importance of clear, concise messaging and the need for leaders to empower frontline managers as key communicators during transitions. By equipping these managers with the right tools and information, organizations can better navigate the complexities of change, ensuring all employees feel informed and engaged. This episode is a valuable resource for leaders seeking to enhance their communication strategies and foster a culture of transparency and collaboration within their teams.