Toni Hopponen on Why Listening to Customers Can Kill Your Product!

What do you do when customers ask for the wrong things?

Toni Hopponen, founder of LandingRabbit and previously Flockler (acquired in 2023), joins Off To The Valley to unpack what 13 years of bootstrapped SaaS taught him.

From building a self-serve product without a sales team to decoding landing pages that actually convert, Toni shares real, hard-earned lessons about customer interviews, product intuition, and why founder-led growth has its limits.

We also talk:

• His move from Finland to the UK to chase a global SaaS vision
• Why most landing pages fail in under a minute
• What makes a problem truly worth solving
• Why listening to customers too literally can backfire
• How he validated and built LandingRabbit after Flockler’s exit

It’s a masterclass in staying lean, staying curious, and building for real people.

Tune in if you’re thinking about bootstrapping, validating an idea, or designing a product customers will actually pay for.