Toby Massengale on Building his Landscape Business From the Ground Up

In this episode, Toby Massengale shares his journey in the landscaping business, starting from working with his father's landscape business to selling his own in 2016. He emphasizes the importance of reputation, product quality, and customer satisfaction for industry success. Toby highlights team culture and values alignment. He explores industry evolution, noting trends like operator-less mowers and battery-operated equipment. Transitioning to EOS implementation, Toby advises on reputation, response times, and customer expectations, underscoring hard work, consistency, and debt management as success pillars in landscaping. Toby's insights encapsulate the essence of delivering excellence and building a reputable business amidst industry transformations.

Timestamps:
3:15 Growing the Business
06:07 Winning the Mall Project
08:53 Working with H-2B Workers
10:38 Family Business Expansion
12:31 Bonding with Hispanic Workers
13:07 Overcoming Challenges
13:25 Transition to Commercial Work
14:07 Building the Organization
15:07 Implementing EOS
16:09 Struggles with Leadership
20:25 Delivering Exceptional Service
22:04 Fixing Landscape Issues
24:41 Aligning Expectations
26:26 Pursuit of Excellence
27:24 Work-Life Balance
31:40 Building a Healthy Organization
33:43 Importance of Leadership
34:47 Selling the Business
38:48 Future of the Industry
45:06 Customer Focus and Reputation
46:47 Advancements in Technology
50:10 Managing Debt
51:12 Importance of Online Reputation
52:19 Speed and Efficiency in Delivery
52:50 Setting Expectations
53:55 Key Steps to Starting a Landscape Business