This Google Ads Task Should Be Done Every Week

If you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast.

In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads.

We’re not talking theory — this is the day-to-day work that actually drives better results.

Here’s what you’ll learn:

Why most accounts waste budget on irrelevant or low-intent searches

How to properly structure your negative keyword lists

What to look for in your search query reports

Why match type matters when negating terms

The weekly process we follow to maintain high-quality traffic

Negative keyword work might sound boring, but it’s one of the highest-impact things you can do inside an ad account — especially when you’ve just taken one over or are starting fresh.

Tired of irrelevant clicks and wasted ad spend?
WHD helps ambitious brands run high-performance Google Ads campaigns that convert.
Visit https://whd.au to talk strategy.

Hosted by James Walker – Managing Director at WHD
Guest: Tia Scott – Google Ads Specialist at WHD