A decade ago, BIT’s EAST® framework made applying behavioural science Easy, Attractive, Social, and Timely. Now, just like the field itself, it’s evolved.

Join Michael Hallsworth, BIT’s Chief Behavioural Scientist and one of the authors of the original framework, as he explores how behavioural science has developed over the last 10 years, including the wins, the setbacks, and the future of the field.

In this episode Michael sits down with:

• Laura Litvine (Director, BIT France)

• Elspeth Kirkman (Chief Programmes Officer, Nesta & EAST® coauthor)

• Alex Gyani (Managing Director, BIT APAC & EAST® coauthor)

• Jared Peterson (Co-founder, Nuance Behavior & researcher at ShadowBox)

Tune in for a deep dive into the past, present, and future of one of behavioural science’s most influential frameworks.

The BIT podcast

Discover the fascinating and surprising world of behavioural insights by listening to the BIT podcast, brought to you by the Behavioural Insights Team. Find out how understanding the ways people really think and behave through behavioural science can help deliver a fairer society for us all.

Links

To learn more about BIT’s work visit our website: www.bi.team

To read the updated EAST® framework visit: https://www.bi.team/publications/east-four-simple-ways-to-apply-behavioural-insights/