The buyer’s journey is not linear

This episode of The Art of Entrepreneurship is for anyone out there trying to build an effective marketing strategy but feeling stuck in the outdated funnel mindset.

I’m sharing what I’ve been talking about with clients (and thinking about constantly): how today’s buyers actually behave. They’re doing their own research, bouncing between channels, and making decisions on their terms—not following some perfect linear path we mapped out.

Tune in for real advice on how to meet your buyers where they are, build foundational content that works, and create brand awareness that actually leads to results.

➡️ Here’s the episode I mention with They Ask, You Answer author Marcus Sheridan: https://www.jackiehermes.com/podcast/marcus-sheridan

If you like this episode, here are some others you'll enjoy.

• Podcast: They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus Sheridan
• Podcast: Activating the buyer’s journey w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 2)
• Podcast: Influence: 6 ways to persuade your prospects to buy