Got a question? Text me!

Cheyanne is sharing her time-saving 8-step Standard Operating Procedure (SOP) for veterinary social media management that she has refined over years of managing accounts for practices, consultants, and industry partners. Hopefully, it will do the same for you!

🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:
🐾 S.M.A.R.T. Goal Workbook: https://heycheyanne.kit.com/451c5a4bdf
🐾My FREE Content Calendar Templates: https://colossal-leader-5783.ck.page/3118bb6b86
🐾Join Vet Social Hub: https://www.heycheyanne.com/vet-social-hub
🐾Join my bootcamp before April 14, 2025: https://heycheyanne.my.canva.site/bootcamp
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🎁 RESOURCES I CREATED FOR YOU!
🤳Join my Facebook Group: https://www.facebook.com/heycheyanne
🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start
🤳 Get 65 Engaging Social Media Canva & Caption Post Templates here: https://www.heycheyanne.com/product-page/easy-to-engage-toolkit

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💕 CONNECT WITH CHEYANNE
⟡ Instagram: https://www.instagram.com/hey_cheyanne/
⟡ Email: contactme@heycheyanne.com

Got a question? Text me!

Instagram just changed its profile grid layout, and if your vet clinic relies on a well-curated feed, this update could shake things up! In this episode, we break down what the new 4:5 post format means, how to adjust your content strategy, and tips to keep your clinic’s Instagram looking professional and engaging. Don’t let this update catch you off guard—tune in and stay ahead of the curve!

00:00 - Intro & Episode Overview
00:25 - Instagram’s New Profile Grid Update
01:05 - Visual Changes: From Square to Vertical Format
02:15 - Why Instagram Made This Change
03:00 - Impact on Your Profile & Design Adjustments
04:10 - How to Adjust Your Post Preview on Instagram
05:30 - Step-by-Step Guide to Fix Cut-Off Posts
07:00 - Using Canva to Adapt to the New Format
08:30 - Custom Dimensions for Instagram Posts in Canva
10:00 - Workarounds for Free & Paid Canva Users
11:15 - VetSocialHub: Pre-Optimized Templates for Easy Posting
12:20 - Final Thoughts & Where to Get More Help.

🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:

• Join Vet Social Hub Here: heycheyanne.com/vet-social-hub
• Join my Facebook Group: https://www.facebook.com/heycheyanne

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🎧WANT TO LEARN MORE? LISTEN TO THESE EPISODES:

• VSMP 11: How Family Pet Health Engages Clients Through Social Media and Community Events With Michael Shirley: ****https://www.buzzsprout.com/2284496/episodes/15548885
• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.buzzsprout.com/2284496/episodes/14859641
• VSMP 3: Time-Saving Tips for Managing Veterinary Social Media: https://www.buzzsprout.com/2284496/episodes/14114909

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🎁 RESOURCES I CREATED FOR YOU!

🤳Join my Facebook Group: https://www.facebook.com/heycheyanne

🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start

🤳 Get 65 Engaging Social Media Canva & Caption Post Templates here: https://www.heycheyanne.com/product-page/easy-to-engage-toolkit

🤳Learn how to be a professional social media manager for your veterinary clinic for only $47 ➡️ heycheyanne.com/vet-social-hub

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💕 CONNECT WITH CHEYANNE

⟡ Instagram: https://www.instagram.com/hey_cheyanne/

⟡ Email: contactme@heycheyanne.com

⟡ Apply to work 1:1 with me! I'll craft a custom social media strategy for your hospital & train your team on how to manage social media: https://heycheyanne.hbportal.co/public/67996cd4c3dd4f001ceffa38

Got a question? Text me!

Today, Cheyanne is breaking down Instagram Reels for veterinary professionals! From understanding the basics to creating content that reaches pet parents, she’s covering everything you need to know to get started with Reels. You’ll learn how to make videos that resonate with pet owners, highlight your team, and keep clients coming back.

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👋Want to work with Cheyanne 1-on-1? Learn how you can here.

🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:

• Join my Facebook Group: https://www.facebook.com/heycheyanne
• Metricool: https://i.mtrbio.com/ACKZRH
• ManyChat: https://manychat.com/
• Join Vet Social Hub Here: heycheyanne.com/vet-social-hub
• Contagious by Jonah Berger: https://amzn.to/4hL6qPB
• Hook Point by Brendan Kane: https://amzn.to/40MhHsT
• VSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.buzzsprout.com/2284496/episodes/14425829

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🎧WANT TO LEARN MORE? LISTEN TO THESE EPISODES:

• VSMP 11: How Family Pet Health Engages Clients Through Social Media and Community Events With Michael Shirley: ****https://www.buzzsprout.com/2284496/episodes/15548885
• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.buzzsprout.com/2284496/episodes/14859641
• VSMP 3: Time-Saving Tips for Managing Veterinary Social Media: https://www.buzzsprout.com/2284496/episodes/14114909

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🎁 RESOURCES I CREATED FOR YOU!

🤳 Quick Start Guide to Get Started with Social Media FAST:

https://www.heycheyanne.com/start

🤳 FREE Content Calendar to Help You Plan Your Posts:

https://heycheyanne.ck.page/3118bb6b86

🤳 See all my free goodies here:

https://www.heycheyanne.com/freestuff

🤳Learn how to be a professional social media manager for your veterinary clinic for only $47 ➡️ heycheyanne.com/vet-social-hub

◽️◽️◽️◽️◽️◽️

💕 CONNECT WITH CHEYANNE

⟡ Instagram: https://www.instagram.com/hey_cheyanne/

⟡ Email: contactme@heycheyanne.com

Got a question? Text me!

In this Veterinary Social Media Podcast episode, host Cheyenne Flerx interviews Michael Shirley, Chief Empowerment Officer and co-owner of Family Pet Health, about his unique journey into veterinary medicine. Michael discusses his transition from an agriculture teacher to running a veterinary practice alongside his wife, Dr. Amy Shirley. They delve into the practice's vision, community engagement through events like the 'Walk My Dog Challenge' and trivia nights, and the importance of fostering a positive work environment. Michael also shares insights on the role of social media and the benefits of having a podcast in connecting with clients and the community.

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⏰ TIMESTAMPS

00:00 Introduction to the Veterinary Social Media Podcast
00:12 Meet Michael Shirley: Chief Empowerment Officer
00:54 The Journey to Family Pet Health
04:06 Building a Visionary Veterinary Practice
04:48 Creating a Positive Work Environment
07:34 The Importance of Social Media Presence
13:36 Handling Negative Reviews with Grace
20:38 Setting and Achieving Goals with Traction
28:59 Social Media's Role in Rural Areas
29:29 Managing Events: Walk My Dog Challenge
32:03 Community Partnerships and Sponsorships
36:04 Trivia Nights: A New Initiative
43:47 Podcasting for Pet Health Education
49:42 Leveraging Long-Form Content for Marketing
52:44 Conclusion and Final Thoughts

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PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:

⭐The Energy Bus for Schools: 7 Ways to Improve your School Culture, Remove Negativity, Energize Your Teachers, and Empower Your Students by Jon Gordon (Author), Jim Van Allan (Author): https://amzn.to/3yxxQ9Z
⭐ Traction: Get a Grip on Your Business Paperback by Gino Wickman (Author): https://amzn.to/4cepKRl
⭐VLBC (Veterinary Leadership Book Club): https://www.facebook.com/groups/3142499042461591
⭐ Connect with Michael and check out his practice, Family Pet Health here: http://www.familypethealth.com/


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Want to learn more? Try these episodes:

- How Do I Get Clients to Follow My Hospital on Social Media: https://www.heycheyanne.com/post/how-do-i-get-clients-to-follow-my-hospital-on-social-media
- Why Won't Pet Owners Engage With My Social Media Posts? https://www.heycheyanne.com/post/why-won-t-pet-owners-engage-with-my-social-media-posts
- How to Get Your Team Excited About Social Media https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

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🎁 RESOURCES I CREATED FOR YOU!

🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start
🤳 FREE Content Calendar to Help You Plan Your Posts: https://heycheyanne.ck.page/3118bb6b86
🤳 See all my free goodies here: https://www.heycheyanne.com/freestuff
🤳Learn how to be a professional social media manager for your veterinary clinic ➡️https://www.heycheyanne.com/foundations

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💕 CONNECT WITH CHEYANNE

⟡ Instagram:

Got a question? Text me!

Hey, friend, welcome back! This episode is shorter because I sharing five post ideas you can use to show your team appreciation on social media. These ideas can be used for Vet Tech Week, Veterinary Receptionist's Week, Vet Assistant Appreciation Week, or any other day you choose to dedicate to showing your appreciation for your team. Take a list and get inspired!

Cheering for you!

Cheyanne Flerx 🧡

P.S. Below are some helpful resources for you!

Links mentioned in this episode:

• Join the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanne
• Editing tools:
  • Canva: https://partner.canva.com/heycheyanne
  • CapCut: https://www.capcut.com/

More Juicy Goods:

• Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membership
• Want to become a trained Veterinary Social Media Manager for your practice? Come to my 3-month online course and receive personal training and guidance from Cheyanne!
• New to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/start
• Looking for some fresh creativity for your posts? Grab my 60 free post ideas cheat sheet here: https://www.heycheyanne.com/freestuff
• Want to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-me
• Got a question? Email Cheyanne: https://www.heycheyanne.com/contact
• Connect with Cheyanne on Social:
  • Facebook: https://www.facebook.com/heycheyanne
  • Instagram: https://www.instagram.com/hey_cheyanne/
  • LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/

Other Episodes You May Enjoy:

• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.heycheyanne.com/post/3-ways-to-increase-your-engagement-with-pet-owners-on-your-social-media-posts
• VSMP 9: How Do I Get Clients to Follow My Hospital on Social Media? https://www.heycheyanne.com/post/how-do-i-get-clients-to-follow-my-hospital-on-social-media
• VSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

*Disclaimer: This page does include affiliate links. If you click and purchase, I may receive a small commission at no additional cost to you. I only recommend tools I have personally used and cannot live without.

Got a question? Text me!

Hey, hey, friend! We get down to the nitty-gritty about ways we can encourage clients and local pet owners to follow our social media accounts. I also share why it's important to focus on attracting followers in your local community and how beneficial it is to your veterinary practice. You won't want to miss this one; it's SO good! Catch ya on the pod!

Cheering for you!

Cheyanne Flerx 🧡

P.S. Below are some helpful resources for you!

Links mentioned in this episode:

• Learn how to run a photo contest on Facebook here: https://www.heycheyanne.com/post/the-2024-guide-to-facebook-pet-photo-contests-for-veterinary-hospitals
• Join the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanne

More Juicy Goods:

• Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membership
• Newer to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/start
• Looking for some fresh creativity for your posts? Grab my 60 free post ideas cheatsheet here: https://www.heycheyanne.com/freestuff
• Want to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-me
• Got a question? Email Cheyanne: https://www.heycheyanne.com/contact
• Connect with Cheyanne on Social:
  • Facebook: https://www.facebook.com/heycheyanne
  • Instagram: https://www.instagram.com/hey_cheyanne/
  • LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/

Other Episodes You May Enjoy:

• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.heycheyanne.com/post/3-ways-to-increase-your-engagement-with-pet-owners-on-your-social-media-posts
• VSMP 1: The Other Forms of Social Media Engagement No One Talks About: https://www.buzzsprout.com/2284496/14075939
• VSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

Got a question? Text me!

Hey friend! In this episode, I share 3 ways you can increase your engagement on your social media posts. I also share something I was doing that was causing my engagement to go down and how you may be doing the same thing! I don't want you to keep making the same mistake with your social media engagement, so tune in and start making progress for your veterinary clinic's social media today!

Cheering for you!

Cheyanne Flerx 🧡

P.S. Below are some helpful resources for you!

Links mentioned in this episode:

• Looking to get your team more involved with social media? Check out this podcast episode: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media
• Join the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanne

More Juicy Goods:

• Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membership
• Newer to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/start
• Looking for some fresh creativity for your posts? Grab my 60 free post ideas cheatsheet here: https://www.heycheyanne.com/freestuff
• Want to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-me
• Got a question? Email Cheyanne: https://www.heycheyanne.com/contact
• Connect with Cheyanne on Social:
  • Facebook: https://www.facebook.com/heycheyanne
  • Instagram: https://www.instagram.com/hey_cheyanne/
  • LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/

Other Podcast Episodes You May Enjoy:

• VSMP 7: The Reason Why Won't Pet Owners Engage With Your Social Media Posts: https://www.heycheyanne.com/post/why-won-t-pet-owners-engage-with-my-social-media-posts
• VSMP 1: The Other Forms of Social Media Engagement No One Talks About: https://www.buzzsprout.com/2284496/14075939
• VSMP 6: Social Media Posting Frequency & Timing for Veterinary Hospitals https://www.heycheyanne.com/post/frequency-posting-social-media-for-veterinary-hospitals

Got a question? Text me!

Are you struggling to get pet owners to engage with your social media posts? There may be a few reasons as to why this is happening!

In this episode, Cheyanne focuses on why pet owners may not engage with a vet clinic's social media posts. She emphasizes the importance of understanding social media algorithms, knowing your audience, and having clear content strategies.

Firstly, Cheyanne explains that a lack of engagement could be due to misunderstanding how social media algorithms work. These algorithms are designed to keep users on the platform, not to hinder businesses. By learning how they function, clinics can post content that aligns with what their clients want to see, leading to better engagement.

Secondly, she discusses the importance of knowing who you're creating content for. This involves understanding the audience's likes, dislikes, lifestyles, and relationships with their pets. By tailoring content to the audience's preferences and lifestyle, clinics can post at optimal times when their clients are most likely to engage.

Lastly, Cheyanne points out that not knowing what to post is a common issue. Without a plan, content may not resonate with the audience, leading to poor engagement. She compares it to working out without a plan or starting a procedure without preparing tools.

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Links mentioned in this episode:

• Episode 5: Why Should YOUR Veterinary Hospital Have Social Media Accounts?
• Ready to work with Cheyanne and join her coaching program? Schedule a call with her here.

Other helpful resources:

• New to manage social media for a vet practice? Grab Cheyanne's Quick Start Guide here.