The United Nations’ Sustainable Development Goals: pros and cons for managers of multinationals (AIB Insights)

This article explores how the United Nations’ Sustainable Development Goals (SDGs) helps multinational companies support global sustainability efforts. While the goals offer a useful framework and encourage responsible business, they can also be misused for superficial branding or for being too complex to apply effectively. Companies should focus on genuine impact, avoid cherry-picking easy goals, and work with partners to make meaningful progress.

Citation: Cuervo-Cazurra, A., Doh, J. P., Giuliani, E., Montiel, I., & Park, J. 2022. The United Nations’ Sustainable Development Goals: Pros and Cons for Managers of Multinationals. AIB Insights, 22(1). https://doi.org/10.46697/001c.32530.