The Unexpected Lever Podcast Por Vivun arte de portada

The Unexpected Lever

The Unexpected Lever

De: Vivun
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The secret sauce to your sales success? It’s what happens before the sale. It’s the planning, the strategy, the leadership. And it’s more than demo automation. It’s the thoughtful work that connects people, processes, and performance. If you want strong revenue, high retention, and shorter sales cycles, the pre-work—centered around the human—still makes the dream work. But you already know that. The Unexpected Lever is your partner in growing revenue by doing what great sales leaders do best. Combining vision with execution. Brought to you by Vivun, this show highlights the people and peers behind the brands who understand what it takes to build and lead high-performing sales teams. You’re not just preparing for the sale—you’re unlocking potential. Join us as we share stories of sales leaders who make a difference, their challenges, their wins, and the human connections that drive results, one solution at a time.© 2025 Vivun Economía Marketing Marketing y Ventas
Episodios
  • Replacing Sales Bloatware with AI That Works
    Jun 3 2025

    Why does so much sales tech still feel like extra work? And how can AI actually make life easier for AEs and SEs instead of adding to the noise?

    In this episode, Vivun’s senior selling team, Account Executive Mike Capitolo and Sales Engineer Clay Killgore, join Vivun CEO Matt Darrow to reveal where most sales tools go wrong and what it looks like when AI is built with the rep in mind.

    They share how agentic AI helps cut prep time, eliminate Frankenstack bloat, and support strategic selling without getting in the way.

    In this episode, you’ll learn:

    1. Why most sales tech stacks are bloated – Clay shares how disconnected tools create drag and why simplifying your stack can lead to faster execution.
    2. How agentic AI helps AEs sell more – Mike explains how AI can act on your behalf, handling tasks behind the scenes so you can focus on strategic conversations.
    3. What useful AI workflows actually look like – Real-world examples of how intuitive, rep-friendly AI is replacing rigid systems and enabling real productivity.

    Things to listen for:

    (00:00) Introduction

    (02:25) How Large Language Models changed the way sellers learn

    (05:34) Why agentic AI finally works for reps, not just managers

    (06:33) Clutter from the old sales process

    (07:33) Your AI as your copilot

    (09:09) No more prompting: what agentic AI automates

    (13:06) Scaling strategic selling without sacrificing quality

    (19:53) Final takeaways: no more Frankenstack, no more guesswork

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    22 m
  • Is AI Exposing Marketers Who Can’t Connect? with Lucas Welch
    May 8 2025

    Can AI make us more human in how we go to market?

    In this episode, Jarod Greene sits down with Lucas Welch, VP of Corporate Marketing at Highspot, for a conversation about authenticity, AI, and the power of personal connection in modern marketing.

    Lucas shares how AI isn’t replacing relationships but encouraging deeper ones, especially when go-to-market teams build experiences that reflect what people actually care about. He walks through how his team uses tools like intent data and Mentimeter to shape events that feel personal, not prescriptive.


    Tune in to get insight on how the next generation will treat AI as a co-pilot, and why staying curious is non-negotiable if you want to stay relevant.

    In this episode, you’ll learn:

    1. How AI is reshaping B2B relationships – Technology is forcing teams to create more intentional, human-first interactions that break through digital noise.
    2. Why co-created experiences work – Gathering input before events leads to stronger engagement, better conversations, and more shared insights.
    3. The importance of AI fluency in your career – As new sellers enter the workforce fluent in AI, the ability to learn and adapt is now a competitive advantage.

    Things to listen for:

    (00:00) Introduction

    (00:43) Why AI may lead to more human connection, not less

    (02:07) Using intent data and surveys to shape high-impact events

    (03:47) How co-creating agendas keeps people engaged and sharing

    (05:18) Building trust with enterprise AI through secure adoption

    (07:27) Why mastering AI now matters for future career relevance

    (09:14) How authenticity fuels better collaboration and ideas

    (13:39) Advice for junior marketers on asking, growing, and doing the work

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    16 m
  • The Truth About Scaling GTM with AI with Jarod Greene
    Apr 22 2025

    How do you scale a team without scaling headcount? And why are some companies still slow to adopt AI despite clear advantages?

    In this episode, Vivun CEO Matt Darrow sits down with CMO and fellow podcast host Jarod Greene to discuss how marketing and sales teams can operate at a higher level using AI without losing the human element.

    They share how a five-person marketing team can outperform teams four times its size, what gets in the way of broader AI adoption, and why the best enablement isn’t more training, but less friction.


    Human connection still closes deals. But the teams who move fastest with precision are the ones using AI to handle everything else.

    In this episode, you’ll learn:

    1. How AI helps lean teams scale up – Jarod breaks down the AI tools and workflows that power speed without sacrificing quality.
    2. Why enablement needs a reset – It’s not about more content. You have to clear the clutter so reps can actually sell.
    3. What’s slowing AI adoption – The blockers CMOs face and how teams are finding quick wins without waiting on perfect conditions.

    Things to listen for:

    (00:00) Introduction

    (02:14) Scaling faster without losing quality

    (03:23) Breaking through the cold start problem

    (05:00) Why some CMOs still stall on AI

    (08:26) Rethinking SDRs with fewer tools, more output

    (13:54) Enablement fails when content becomes noise

    (19:13) Cutting through buyer fatigue with real value

    (22:13) AI avatars can’t replace real relationships

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    26 m
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