Magen and Rick are back, and this time they’re getting straight to it—no fluff, just facts. This episode is all about the numbers driving the self-storage industry right now. You’ll learn where people are moving, how much you can raise rates without losing tenants, and what metrics actually matter when you’re making decisions.

This is a numbers show—no feelings, all data.

What You’ll Learn:

• 37% of people are planning a move in the next 6–12 months
• 47% of customers will leave if rates go up 10–20%
• Renters want easy, no-hassle experiences
• Economic pressure is pushing people to more affordable areas
• Tech will keep shaping the industry
• Flexible operators will win
• Great customer service still matters—big time

If you're ready to nerd out (just a bit) and walk away with actionable insights, hit play.

Reach out to us at
info@atomicstoragegroup.com

In this episode, we explore how even small price changes can send ripples through customer behavior and what that means for your bottom line. We break down our latest research—from customers' sensitivity to price increases and the magic behind promotional offers like “First Month Free” and “75% Off First Two Months.” Along the way, Magen and Rick share insights on competitor strategies, future trends, and actionable steps to help storage owners fine-tune their pricing and add value without sacrificing customer loyalty. Whether you’re a seasoned operator or just curious about the dynamics of pricing in self‑storage, this episode has something for you. Tune in and get ready to turn data into dollars!

Reach out to us at
info@atomicstoragegroup.com

Summary
In this part 2 episode, Rick and Magen discuss the nuances of hiring the right person for self-storage facilities. They emphasize the importance of hiring for personality rather than just the position, as it substantially increases the quality of applicants. They share their hiring process, which includes using a job ad that focuses on personality traits, setting up hoops for applicants to jump through to filter out the wrong fit, and creating a YouTube video to showcase the job and company culture. They prioritize engaging in conversations during the interview and encourage applicants to ask questions.

Takeaways

• Hiring for personality rather than just the position leads to a substantial increase in quality applicants.
• Creating a job ad focusing on personality traits and company culture attracts the right candidates.
• Setting up hoops for applicants to jump through during the hiring process helps filter out the wrong fit.
• Engaging in conversations during the interview allows for a better understanding of the applicant's personality and fit for the job.

Reach out to us at
info@atomicstoragegroup.com