In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Katherine Tobias, the dynamic co-founder and CEO of InsightWise. Katherine shares her inspiring journey from her early days consulting at KPMG and working in government to leading one of Australia’s fastest-growing startups. Driven by her passion for delivering real-world impact and navigating mountains of qualitative data, Katherine reveals how these experiences led her to launch InsightWise—a groundbreaking AI platform tailored for consultants and strategy teams.

Tune in as Katherine dives into the realities of startup life, fundraising, and what it takes to disrupt the consulting industry with innovative technology. She opens up about empowering both global enterprises and agile boutique firms with tools that turn unstructured data into actionable insights, while also building a tight-knit team with big ambitions. Katherine’s story is a masterclass in navigating career pivots, seizing opportunities, and harnessing AI to drive business transformation.

Whether you’re a SaaS founder, consultant, or tech enthusiast, you won’t want to miss this engaging conversation packed with actionable advice, honest reflections, and a behind-the-scenes look at what it takes to scale a modern software company. Hit play and get inspired!

Show Notes:

00:00 From Oxford to Global Startup Success

03:12 Insightwise: AI Hub for Consultants

07:20 AI-Driven Data Synthesis Solutions

10:50 "Building Relationships in Consulting"

15:30 "First-Time Founder Fundraising Journey"

16:32 "Strategic Capital for Business Growth"

19:58 "Insightwise AI Free Trial"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/insightwise-closes-1-million-in-funding

Katherine Tobias’ LinkedIn: https://www.linkedin.com/in/katherine-tobias-40857789/

InsightWise’s LinkedIn: https://www.linkedin.com/company/insightwise-ai/

InsightWise’s Website: https://www.insightwise.ai/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Austin Carroll, the dynamic founder and CEO of Warrant. Drawing from her deep roots in marketing and product management at household names like Capital One, Mercury, and Brex, Austin shares how real-world challenges navigating regulatory approvals inspired her to launch Warrant—a platform harnessing AI to automate and streamline marketing compliance for the financial services industry.

Austin highlights the complexities and pitfalls of adhering to rapidly evolving federal, state, and local regulations in sectors like mortgage, insurance, and banking. She explains how Warrant checks marketing materials for compliance, helping companies of all sizes—from nimble startups to large enterprises—avoid costly missteps and accelerate their go-to-market strategies. Her journey provides invaluable insight into the needs of modern fintech marketers and compliance teams.

Beyond the tech, Austin opens up about her path as a female founder, candidly discussing the fundraising process, her unique go-to-market approach, and the lessons learned from early customer traction. Whether you're passionate about fintech, compliance, or entrepreneurship, this conversation offers a compelling look at the future of AI-powered marketing compliance and the vision of a founder determined to solve one of the industry’s most pressing challenges.

Show Notes:

00:00 Streamlining Crisis Communication Compliance

06:09 Regulatory Challenges in Financial Compliance

07:12 Targeting Small to Mid-Market Clients

10:59 Strategic Market Engagement Approach

16:57 Entrepreneurship: Play to Your Strengths

17:51 Conversation-Driven Fundraising Strategy

21:40 Tracking Key Business Metrics

25:37 "Sign Up for Newsletter Now"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/warrant-raises-720k-in-pre-seed-round

Austin Carroll’s LinkedIn: https://www.linkedin.com/in/austincarroll/

Warrant’s LinkedIn: https://www.linkedin.com/company/warrant/

Warrant’s Website: https://www.hellowarrant.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast! In today’s episode, I’m excited to sit down with Adam Chrigström, founder and CEO of Big Audience Machine (BAM). Adam’s journey has taken him from studying economics to a successful run in brand marketing and research, leading to the launch and acquisition of Play Pilot—a streaming guide that reached over six million monthly users.

After serving as Head of AI at the acquiring fund, Adam launched Big Audience Machine, a cutting-edge content marketing platform designed to help companies turn strategy and deep brand understanding into effective, multi-channel content. Adam shares what inspired him to build BAM, lessons he’s learned from pivoting in the creative and SaaS industries, and practical advice for founders navigating early-stage growth, team building, and fundraising in today’s AI-driven market.

We’ll talk about how BAM is helping both agencies and in-house teams, what they’ve learned from working closely with pilot customers, and what’s coming next as they prepare for an exciting public launch. Whether you’re a founder, marketer, or just looking to glimpse the future of content and branding, tune in for Adam Chrigström’s story and insights!

Show Notes:

00:00 Pivot from Pre-Production Platform

05:46 "BAM: Streamlined Content Marketing Platform"

07:35 Effective AI-Driven Content Strategy

11:10 AI's Limitations in Brand Intuition

14:57 "Early-Stage Branding Strategy Development"

20:40 Early-Stage Product and Customer Engagement

21:54 "Data Challenges and Future Plans"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/big-audience-machine-raises-350k-in-funding

Adam Chrigström’s LinkedIn: https://www.linkedin.com/in/adam-chrigstr%C3%B6m/

Big Audience Machine’s LinkedIn: https://www.linkedin.com/company/big-audience-machine/

Big Audience Machine’s Website: https://www.bigaudiencemachine.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray