• The Revenue Engine Framework: Volume, Value and Velocity Explained | TFOS E11

  • Apr 15 2025
  • Duración: 45 m
  • Podcast

The Revenue Engine Framework: Volume, Value and Velocity Explained | TFOS E11

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode of The Future of Selling, Rick Smith sits down with Kara Brown—CEO and Founder of LeadCoverage, Ironman triathlete, and author of The Revenue Engine. Kara shares her no-fluff, practical framework for aligning marketing with business outcomes by measuring volume, value, and velocity.

    They dive deep into:

    • Why most marketing-sourced data falls flat in the boardroom
    • How to truly align sales and marketing through pipeline velocity
    • The power of intent data, ABM, and programmatic media buying
    • Her journey from corporate roles to entrepreneurship
    • Why "share good news, track interest, and follow up" is the core of modern B2B marketing
    • And yes, how she turned being underestimated into Ironman motivation

    Whether you're a marketing leader, CRO, or entrepreneur looking to generate real pipeline with precision, this episode is packed with insights you can actually use.

    📚 Grab Kara’s book The Revenue Engine

    Connect with Kara Smith Brown

    Learn More About Conquer

    Connect with Rick Smith

    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre The Revenue Engine Framework: Volume, Value and Velocity Explained | TFOS E11

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles