The Revenue Engine Framework: Volume, Value and Velocity Explained | TFOS E11 Podcast Por  arte de portada

The Revenue Engine Framework: Volume, Value and Velocity Explained | TFOS E11

The Revenue Engine Framework: Volume, Value and Velocity Explained | TFOS E11

Escúchala gratis

Ver detalles del espectáculo

Acerca de esta escucha

In this episode of The Future of Selling, Rick Smith sits down with Kara Smith Brown—CEO and Founder of LeadCoverage, Ironman triathlete, and author of The Revenue Engine. Kara shares her no-fluff, practical framework for aligning marketing with business outcomes by measuring volume, value, and velocity.

They dive deep into:

  • Why most marketing-sourced data falls flat in the boardroom
  • How to truly align sales and marketing through pipeline velocity
  • The power of intent data, ABM, and programmatic media buying
  • Her journey from corporate roles to entrepreneurship
  • Why "share good news, track interest, and follow up" is the core of modern B2B marketing
  • And yes, how she turned being underestimated into Ironman motivation

Whether you're a marketing leader, CRO, or entrepreneur looking to generate real pipeline with precision, this episode is packed with insights you can actually use.

📚 Grab Kara Smith Brown’s book The Revenue Engine: https://www.amazon.com/dp/1642259098/

📍 Catch Kara Smith Brown on the road at her nationwide workshop tour: https://info.leadcoverage.com/the-revenue-engine-workshop-2025

🤝 Connect with Kara Smith Brown on LinkedIn: https://www.linkedin.com/in/karasmithbrown/

💡 Learn More About Conquer: https://conquer.io/

🤝 Connect with Rick Smith on LinkedIn: https://www.linkedin.com/in/rick-smith-094b29b

adbl_web_global_use_to_activate_webcro805_stickypopup
Todavía no hay opiniones