Episodios

  • What is Your BATNA For Customer Generated Offers

    What is Your BATNA For Customer Generated Offers
    Aug 7 2023

    BATNA (Best Alternative To a Negotiation Agreement) in retail commerce is essentially ZERO. A customer adds a product to a cart, bounces and you remarket. If they take it great, if not, oh well. It's time to look t Customer Generated Offers to improve your BATNA.
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    22 m
  • Customer Portfolio Management to Drive Negotiation at Scale

    Customer Portfolio Management to Drive Negotiation at Scale
    Aug 7 2023

    If you see your customer data as a file, this episode is for you. Customer Portfolio Management is a methodology to look at your customers as a portfolio for future investments. Join us and work through the most powerful tool for retailers - Customer Portfolio Management.
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    23 m
  • How AI is About to Shift the Retail Landscape

    How AI is About to Shift the Retail Landscape
    Aug 7 2023

    Artificial Intelligence is the buzzword BINGO for the year. But the reality is that Large Language Models will increase productivity and give merchants access to tools they never thought they could get. The peril of AI is a new level of competition from AI scrapers that will comparison price your site and others to optimize to the market.
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    23 m