The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy

In this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA.

About Mitchell Levy

• Global credibility expert and executive coach
• Two-time TEDx speaker
• Author of 65+ books
• Publisher of 750+ books through four different publishing companies
• Has started 20+ companies
• Former board member of a NASDAQ firm
• 38 years in Silicon Valley, 36 years married, father to a 26-year-old son

Mitchell’s Thoughts on Thought Leadership

• Mitchell views books as valuable assets that open doors for speaking, consulting, and coaching
• Books serve three purposes:
  1. A thought leadership piece (even if people don't read it)
  2. A way for clients to understand your step-by-step process
  3. Forces you to think about the world differently

The Credibility Journey

• After seeing book publishing becoming democratised, Mitchell explored what authors really wanted: Credibility
• Conducted interviews with 500 thought leaders between 2019-2020 on credibility
• Created a new definition: "Credibility is the quality in which you're trusted, known, and liked"
• Identified 10 values of credibility, with integrity being the only value that appears twice
  • External integrity: what you say to the world
  • Internal integrity: how you actually act

Key Takeaways for Service-Based Business Owners

• Having clarity about who you serve and how you help them is crucial for effective marketing
• A well-articulated CPOP helps you stand out and attract the right clients
• Consistency in showing up with credibility builds trust and reputation
• Focus on building authentic connections rather than chasing numbers
• Accountability partners help ensure you stay focused on your purpose

Resources Mentioned

• Mitchell's website: mitchelllevy.com
• Social Compliment: socialcompliment.com
• Mitchell's TEDx talk: "We're Losing Our Humanity, I'm Tired of Watching It Happen"

Kate's CPOP (derived during the episode)
"Service-based business owners with an untapped audience"

Join us in two weeks for our next episode of the Thriving Business Podcast.