Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."

Timestamps:

• (00:00) - Intro
• (03:42) - Using what I want to listen to to guide what I create
• (12:10) - The advantage of finding your audience
• (16:26) - What kinds of experiments have you run lately?
• (23:28) - What is the marketing strategy for Rosie?
• (33:10) - Struggling with content creation
• (47:28) - It can be dangerous when your audience is also your customers
• (54:02) - Content is not the end goal
• (01:05:19) - Building a business on tradespeople

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Links mentioned in this episode

• Rosie - AI Call Answering Service
• Jordan Gal - Portland, Oregon, rallyon.com | about.me
• Post Purchase Offers
• Brian Casel
• Bootstrapped Web
• Wireframing Tools
• Instrumental Products - Brian's company
• Clarity Flow - Brian's SaaS product
• Transistor.fm - Justin's company

Adam Wathan sat down with Justin and Brian to talk about the challenge of staying motivated with your own business, even when you've "made it."

However successful you think a well-known product or founder might be, the truth is everyone's dealing with stresses and challenges and things that don't work and figuring out what to do next. That's what this episode is about.

The discussion also touches on the potential of video content and YouTube as a way of getting in motion and regaining motivation.

Timestamps:

• (00:06) - Intro
• (02:52) - Evaluating past efforts and losing confidence
• (27:27) - Do we try and get more of the same thing, or build to a new thing?
• (29:58) - Getting excited about building out a new space
• (37:51) - Publishing when you're inspired
• (59:11) - Are we too old?
• (01:03:23) - Finding inspiration in new locations

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Links mentioned in this episode

• Tailwind CSS - Adam's company
• Tailwind's YouTube channel
• Instrumental Products - Brian's company
• Clarity Flow - Brian's SaaS product
• Transistor.fm - Justin's company

Brian Casel hosts a candid conversation with Val Sopi and Christian Genco about the realities of launching new SaaS products in 2025. All three founders are at pivotal moments in their entrepreneurial journeys, wrestling with what products to build next, how to balance consulting work with product development, and finding the elusive "founder-product fit" that makes building a business sustainable and enjoyable. They share their strategies for validating ideas, dealing with competition, and defining what success truly means beyond just revenue targets.

The discussion delves into the unique challenges of the current SaaS landscape, from the impact of AI on product development to the importance of building products that genuinely excite you as a founder. Whether you're considering your next product launch or questioning your current direction, this episode offers valuable perspectives from bootstrappers who've been through multiple product cycles and are navigating their next moves.

Timestamps:

• (00:00) - Welcome
• (01:35) - Guest introduction
• (03:31) - Why are we considering a new Saas business in 2025?
• (12:07) - Have we thought about doing something else besides Saas?
• (22:09) - How do you convince yourself that your new idea is going to work?
• (28:15) - How do we view competition in Saas?
• (32:43) - Thinking about founder fit as much as market fit
• (37:43) - What is Christian thinking about for his own product?
• (44:07) - How to think about competition in 2025
• (52:29) - How do we stay excited about our products or projects?
• (59:09) - What does success look like for you this year?

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Links mentioned in this episode

• Instrumental Products - Brian's company
• Clarity Flow - Brian's SaaS product
• BlogMaker.app - Val's current SaaS
• FileInbox.com - Christian's SaaS
• Cursor - AI coding tool discussed in the episode
• Rails Components Library – Brian's new project
• Paddle - Payment processor Val mentioned for his new product
• Justin's MicroConf talk on founder-market fit
• Brett Victor - Human Computing