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Summary of the Interview: In this episode of the PIO podcast, Kevin Strauss, the communications manager for the Santa Clarita Valley Water Agency, discusses his journey from college athletics to public communication. He shares insights on the challenges faced in unifying communication strategies post-COVID, the importance of digital advertising, and the management of water resources amid drought conditions. Kevin emphasizes the significance of internal communication, the impact of AI on public perception, and the necessity of having a supportive team to effectively convey messages to the community. He concludes with personal insights and rapid-fire questions that reveal his values and beliefs in communication.

Kevin's Bio - Kevin Strauss is the Communications Manager for the Santa Clarita Valley Water Agency (SCV Water) and is responsible for all internal and external Agency communications. Previously, Strauss spent six years as a Communications Specialist with the City of Santa Clarita. During his career, Strauss has produced several award-winning public relations campaigns and recently led SCV Water’s brand relaunch initiative and crafted the Agency’s first digital media strategy. For his work, he was named the 2024 Communicator of the Year by the California Association of Public Information Officials (CAPIO).

When he was with the City of Santa Clarita, the Communications Division was named the 2020 Frank Potter Cowan Crisis Communications Leader by CAPIO for its response to the Tick Fire and Saugus High School shooting in 2019. Prior to joining the City of Santa Clarita, Strauss worked for six years in the Athletics Department at California State University, Northridge (CSUN), first as an intern then as Assistant Sports Information Director before being promoted to Assistant Athletic Director for Digital Marketing. Strauss earned his bachelor’s degree in journalism with an emphasis in public relations from CSUN. He and his family reside in Santa Clarita.
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Summary: In this episode of the PIO podcast, Lauren Burton, the Director of Communications and Community Relations for the Douglas County District Attorney's Office in Georgia, shares her unique journey from victim advocacy to her current role. She discusses the importance of community engagement, the challenges of digital communication, and the strategies she employs to ensure consistent messaging and effective outreach. Lauren highlights successful media campaigns, the role of social media, and the impact of her office's visibility in the community. She also touches on the use of AI tools in her work and emphasizes the importance of self-care for public information officers.

Lauren's Bio - Lauren Burden is the Director of Communications and Community Relations for the Douglas County District Attorney’s Office. In this role, she oversees the office’s social media, website, marketing, and media communications. She also coordinates and organizes the office’s participation in community events, plans office-sponsored community events, and organizes all internal events.

Lauren graduated from Georgia College and State University with a degree in Sociology. She began her career at the Douglas County District Attorney’s Office as a Victim Advocate in April 2013. In 2021, she took on the role of communications coordinator before transitioning to her current position full-time in January 2022. She was honored with the office’s Barry Wood Award in 2021.was recognized as a Top Young Professional in Douglas County in 2022, and received the InnovateHER award at the CelebrateHER awards with the Douglas County Chamber in 2024.

In addition to her professional work, Lauren actively contributes to her community by serving on several boards, including New Georgia Baseball as Secretary, Paulding County Baseball Advisory Board as Secretary, Douglas County Young Professionals as Treasurer, and The ATIR Community. Outside of work and volunteering, she enjoys spending time with her fourteen-year-old son and her family.

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Summary - In this episode of the PIO podcast, Robert Tornabene interviews Summer DeRay, an experienced Public Information Officer (PIO) with a rich background in communications and community engagement. Summer shares her journey from working in newsrooms to her current role at the Washington State Department of Transportation (WSDOT). She discusses the importance of building relationships with local tribes, the evolution of social media in public information, and the significance of community engagement. Summer also emphasizes the need for self-care among PIOs to prevent burnout and shares her success stories in community outreach. The conversation concludes with rapid-fire questions that reveal Summer's personal insights and philosophies.

Summer's BiIO: Summer Derrey is an MPIO with nearly 20 years of experience at WSDOT. She excels at breaking down complex engineering jargon into easy-to-understand information for the public. From Washington’s harsh winter weather to summer construction projects, Derrey uses various communication methods. Recently, her work has centered on traffic safety, community engagement, and tribal relations.

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Summer's Email - Summerinthefall@gmail.com

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Our premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.