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The Mrs. Eleanor Roosevelt Hour

The Mrs. Eleanor Roosevelt Hour

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 Roosevelt also made extensive use of radio. She was not the first first lady to broadcast—her predecessor, Lou Henry Hoover, had done that already. But Hoover did not have a regular radio program, whereas Roosevelt did. She first broadcast her own programs of radio commentary beginning on July 9, 1934. On that first show, she talked about the effect of movies on children, the need for a censor who could make sure movies did not glorify crime and violence, and her opinion about the recent All-Star baseball game. She also read a commercial from a mattress company, which sponsored the broadcast. She said she would not accept any salary for being on the air, and that she would donate the amount ($3,000) to charity. Later that year, in November 1934, she broadcast a series of programs about children's education; it was heard on the CBS Radio Network. Sponsored by a typewriter company, Roosevelt once again donated the money, giving it to the American Friends Service Committee, to help with a school it operated.

During 1934, Roosevelt set a record for the most times a first lady had spoken on radio: she spoke as a guest on other people's programs, as well as the host of her own, for a total of 28 times that year. In 1935, Roosevelt continued to host programs aimed at the female audience, including one called "It's A Woman's World." Each time, she donated the money she earned to charity.

The association of a sponsor with the popular first lady resulted in increases in sales for that company: when the Selby Shoe Company sponsored a series of Roosevelt's programs, sales increased by 200%. The fact that her programs were sponsored created controversy, with her husband's political enemies expressing skepticism about whether she really did donate her salary to charity; they accused her of "profiteering." But her radio programs proved to be so popular with listeners that the criticisms had little effect. She continued to broadcast throughout the 1930s, sometimes on CBS and sometimes on NBC.Copyright Radio Shows of the Past! Arte Mundial
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