What does it take to go from zero subscribers to building an audience that trusts you enough to buy a home—without ever meeting you in person?

We’re joined by Sean Cannell, the man who literally wrote the book on YouTube strategy, YouTube Secrets. With over 500 million views and multiple successful channels under his belt, Sean is here to pull back the curtain on how real estate agents can win big in the attention economy.

We didn’t just talk trends—we gave you the model.

Sean doesn’t care if you’ve never filmed a video or if you’re terrified of hearing your own voice. He lays out a practical, no-excuses framework that any agent can implement immediately, using the phone in your pocket and a daily habit that takes less than 15 minutes.

This episode is for every agent who’s ever thought, “But I’m too late,” or “Someone else already owns my market.” Sean makes a compelling case that now is the time—and you are the person.

From vertical videos that spark engagement across platforms to long-form content that closes deals faster, Sean teaches you how to build trust, create connection, and become the go-to name in your city.

But here’s the real kicker—Sean’s not doing this because he needs more views. He’s doing this because he believes in this industry, and he loves real estate agents. He’s passionate about the climb, the impact, and bringing others along for the ride.

Let’s go build your brand—one video at a time.

Resources:

• Read: YouTube Secrets by Sean Cannell
• Watch: Think Media Podcast
• Easy video editing with CapCut
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not Keller Williams Realty, LLC and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

How do you take a business that thrives on repeat and referral business and supercharge it? Seychelle Van Poole has the answer—and it’s a game-changer. With her team closing over 3,500 transactions and nearly $1 billion in sales, Seychelle has built a $75 million-per-year business where 80% of her transactions come from repeat clients and referrals.

That’s not luck—it’s strategy. Seychelle shares how she took lessons from advertising and brand marketing and applied them to real estate, creating a seamless, scalable system that keeps clients engaged year after year. Her Raving Fans Program is designed to reward referrals in a way that feels organic, not transactional, and it has led to a 30-50% increase in referrals from the same database. She walks us through the psychology of why people refer, how to structure a program that keeps them engaged, and why thoughtful, high-impact client touches will always outperform traditional marketing.

If you’re looking for a way to grow your real estate business, this episode is a must-listen. Seychelle’s approach is smart, strategic, and scalable. Tune in and learn how to build a real estate business that grows itself—one referral at a time!

Resources:

• Learn more at herbestlife.com
• Listen to the Empire Building podcast
• Listen to Episode 14. Building a Successful Real Estate Business: Caroline’s Four Pillars to an Elevated Approach
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

From center stage to the closing table, David Gunderman’s journey is unlike any we’ve featured before. A former Broadway performer turned top-producing real estate agent, David has mastered the art of differentiation, a skill that propelled him from the competitive grind of show business, where standing out is a constant battle, to building a powerhouse real estate business with over $3 billion in sales.

In this episode, David pulls back the curtain on how he and his team operate a relationship-first business model in the San Francisco Bay Area, one of the most competitive luxury markets in the country. He shares the three pillars of his success—trust, expertise, and charisma—and explains why a seller’s agent should think like a house flipper by maximizing value for homeowners rather than leaving money on the table.

David isn’t just selling homes—he’s creating experiences. Whether you’re a new agent or a seasoned pro, this episode will challenge you to rethink what’s possible in your business.

Resources:

• Get the MREA podcast show notes delivered to your inbox: MREAnotes.com
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.