The Lean Startup: How to Build a Successful Business

Eric Ries's The Lean Startup provides a methodology for entrepreneurs to build successful businesses by focusing on validated learning, rapid iteration, and minimum viable products (MVPs).

The book emphasises a Build-Measure-Learn feedback loop to accelerate product development and adaptation, advocating for frequent experimentation over extensive planning in uncertain environments.

Ries argues that entrepreneurship is a management discipline, requiring innovation accounting to track progress and make data-driven decisions about whether to pivot or persevere. The text includes numerous case studies illustrating these principles across diverse industries and company sizes, highlighting the importance of understanding customer needs and adapting strategies accordingly.

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