The Label Standard Release Plan.

A week-by-week breakdown of a label standard release plan in AUNZ - covering the main areas of focus pre-and-post release including media pitching, industry development, social media content, and communications to effectively communicate the release to audiences likely to care, and elicit discovery within your niche audience. This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in exploring Australia's musical landscape like never before,where honesty echoes louder than illusion. Listen up.!

In the fast-paced world of music releases, having a clear and structured plan is crucial to maximising your impact and building long-term success. While each artist may have different strengths, weaknesses, and goals, this episode outlines a label standard release cycle—a bare minimum structure designed to help artists in the AU/NZ territory navigate the social, digital and media landscape effectively.

This plan covers the key priorities from the moment your music is ingested into a distribution service up until release day and beyond. It’s aimed at artists looking to build demand for their catalogue and ensure the sustainability of their artist projects.