The Idea Climbing Podcast Podcast Por Mark J. Carter arte de portada

The Idea Climbing Podcast

The Idea Climbing Podcast

De: Mark J. Carter
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 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Case for Focusing on Face-to-Face Networking with Brian Wallace

    The Case for Focusing on Face-to-Face Networking with Brian Wallace
    Jul 8 2025
    The digital networking scene is booming. So is a growing lack of respect for common people skills and decency. I discuss the case for bringing them back through face-to-face networking with my guest, Brian Wallace. Brian is Founder of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB Advisor for Lexmark in 2023. He is the Co-Founder for The Innovate Summit which launched in May 2024. We’ve gotten used to interacting in a digital landscape, including video conferencing most of the time. As we get further towards the edge of a proverbial cliff, assuming AI is going to make everything better and we have the totality of everything on the phones in our pockets, what do we do to avoid falling? We can perfect our sales pitches on LinkedIn and elevator pitches on Zoom, and it’s still not nearly as impactful as face-to-face networking. Getting Back to Being Human in Business Networking Situations What people need to understand is, we need to stop running away from humanity and trying to do everything at scale in a virtual world. We need to get more personal again instead of just building new connections on LinkedIn like a video game. Think about it… when is the last time you checked in on somebody you’ve known for a couple of years but haven’t spoken to recently and set up an in-person meeting? Brian says he can guarantee that everybody right now has a ton of missed messages they’re sifting through because they were focused on playing the LinkedIn game for so long. In person interactions have taken a big hit. We’ve forgotten how to make eye contact, we’ve forgotten how to shake hands, we’ve forgotten how to be human. The world needs to get better at being human again. When it comes to networking in general, more so for in person networking, we need to stop selling everybody, stop coming up with canned sales pitches, and start connecting meaningfully again. At the end of the day meaningful relationships are paramount to your success (or failure) in the business world. Brian believes the main thing to remember about face-to-face networking is to figure out how to be the most interesting person in the room or at least the most interesting version of yourself. That doesn’t mean you have to brag, grandstand, or be over-the-top energetically if you’re normally introverted. It just means that instead of asking meaningless questions about the weather, come up with better stuff and ask more meaningful questions that yield more meaningful answers and interactions. We don’t need dumb party tricks instead of connecting as humans, and that is what is wrong with the networking world. What NOT to do in Face-to-Face Networking Situations Let’s start by unpacking the word “networking”. Brian believes there’s a lot of misuse of the word, and that means developing the understanding of and behind that word. Because a lot of people depending on your personality type, how you show up in business, if you’re introverted or extroverted, in sales or a different career, “networking” means different things to different people. So, let’s just examine the networking event game. When you’re at any kind of conference, meetup, or event where part of the agenda is networking there are many misconceptions. So, what do we automatically think? We better come armed to the teeth with a fancy suit and a bunch of business cards. We’re just doing the business version of speed dating. We run around in this horrible, cutthroat way, and we’re just focused on sales and transactions instead of trying to make a good impression. But the truth is that people buy, people interact, people engage with the people that they know, like, and trust. It’s not rocket science. But it can seem that way if you have the wrong approach.
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    26 m
  • How to Embrace Servant Leadership with Andrew Kolikoff

    How to Embrace Servant Leadership with Andrew Kolikoff
    Jul 1 2025
    Embracing Servant Leadership can bolster your business and change your personal life. I discuss how to do that in this episode with my guest, Andrew Kolikoff. Andrew helps leaders create better journeys and greater profitability through the elevation of their people, teams, culture and customer experiences. He is considered to be one of the leading thought leaders in the world on the topic of Servant Leadership. Andrew grew up in a remarkable home where his parents were madly in love and openly affectionate and his grandparents were the same way. His parents lived their lives completely in service; it was just who they were at heart. His home was like Grand Central Station every day, it was the place of joy, love, laughter and safety for the world. That dramatically affected Andrew’s early outlook on life. As a child and teenager, Andrew thought all of that was normal. It wasn’t until he was ejected from the bubble and went to college that he learned two things very quickly. One, the world was not what he thought it was. And two, his parents were heroes, he just didn’t know it at the time. So, this got him very early on in his life to really think about who he wanted to be in this world, both daily and for the remainder of this life. The Importance of Your "One Thing" Andrew believes the hardest thing to do in life is to know what your “One Thing” is. Andrew decided that his “One Thing” is that he had to pay it forward, he wanted to live his life in service too. But he was single, young, and he didn’t have a house or have a way to replicate what his parents and grandparents did. He had to come up with a way that he was going to keep himself accountable to that way of living his life. So, Andrew developed this metric that he was going to live by every day. He decided he was going to do two things every single day of his life, which he’s done now for over thirty years. One, to have a coffee, breakfast, lunch, or now Zoom with somebody that he has not met. And two, he would find out what their personal and professional challenges were and help them. He changed the traditional radio station of WIIFM (What’s In It For Me) to WIFFT (What’s In It For Them). Andrew would show up to serve, not to get anything. He still averages making five introductions a day to help people with their challenges. It All Comes Back to You What Andrew has experienced is so much has come back to him as a result of giving without expectations. He becamse a 40 under 40 of the top 40 business leaders in New York City amongst other accolades. It wasn’t because of his status as the Chief Science Officer of an international company and a University Adjunct Professor. It was not because of what he did, it was a result of who he was. That laid the groundwork for the reinvention of himself post-corporate-career. So far in the second act of his life he has spent his time building great cultures inside of organizations and his own organization, "The Secret Sauce Society". Not only are those organizations more profitable and their people more productive; Andrew always facilitates more purpose and meaning for everyone involved. If anyone wants to strive for alignment with their “One Thing” in life, it may not be easy at first, but it’s worth it in the long run. Andrew told me it’s always provided him with more joy and purpose in his life. Bridging the Gap Between Giving and Getting When it comes to Andrew's giving without expectations advice people often tell him “I did what you say to do and it just doesn’t work.” He responds with this very simple question: “Do you do it every day and are you committed to it every day?” The answer is almost always “No.” Everybody wants breakthroughs in their life. Andrew reminds them how breakthroughs happen. Andrew uses the example of learning how to ride a bicycle. At first you had training wheels, you kept falling off and getting on, and then somebody helped you. Eventually,
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    28 m
  • How to Create a Mission Based Marketing Strategy with Ryan Chute

    How to Create a Mission Based Marketing Strategy with Ryan Chute
    Jun 17 2025
    Marketing is much more powerful when it’s driven by a purpose and a mission. I discuss how to do that with my guest, Ryan Chute. Ryan leads an award-winning creative agency within the legendary Wizard of Ads® group. As an Emmy-award winning Producer and an Executive Producer, Ryan has a deep-rooted passion for powerful storytelling and pivotal moments in entertainment. He builds creative, data-driven strategies that tap into the psychology of persuasion and the science of decision-making. What Does "Mission" Mean to You? What is a “mission”? Mission starts as something internal to the company, and then becomes external to the public. When we think about that in the military sense, where “mission” derives from, that means the “commander’s intent”. Commander’s intent got popularized in the Napoleonic era where the Germans were fighting the Napoleon armies and they were losing miserably. The Germans realized one profoundly important thing: That they were going to have to sacrifice their autocratic way and come up with new flexibility of the army to take the hill however they might. Not every decision would come straight from the leader. When they did that the tides of the campaign changed. Ryan believes that everyone is a leader. They just need help bringing out the leader inside of them regardless of rank, authority or title. That ideology was the beginning of mission-based marketing and mission-based businesses. The idea here is that you, as the commander, you have this notion of how you want to start and run a business. Ways that you feel are righting rights that are wrong and fixing things in the way that they were injust in the past. You need something bigger than you and that is greater than the sum of just you. The Three Buckets of Your Mission So you come up with the commander’s intent. The commander’s intent lives in three buckets: Helping people win. Being grateful. Being trustworthy. Helping people win comes from being grateful and being trustworthy. This notion of gratitude is a definition of terms; what does gratitude mean to you? Is it through the way that you pay your employees, is it the way that you present policy and return policies for your clients? How do you deliver your deliverables? All of this lives in the humility and abundance of gratitude. Then there’s trustworthiness. What does being trustworthy mean? What does the action of trust and being a trustworthy person actually mean to you? That’s going to show up in what you decide to do when it’s convenient for you and when it’s inconvenient for you. This is the foundation of values and beliefs. Beliefs are like the constellations in the sky, they move around, they’re pretty, and they’re informative. But they’re convenient and they move. In any situation where it’s inconvenient for you, you’re willing to change, to take action for the greater good, and follow your mission. How to Connect to Your Mission When we all agree that the mission is to help people win in a trustworthy and grateful manner, the next step from that mission is to decide the rules of engagement. What is the objective that trying to achieve, what hill are you trying to conquer? In the HR department you’re trying to get the right employees, in sales you’re trying to close every sale that you ethically can, and so on. Ultimately all of those things are missions within your business, within your campaigns. Why does this all matter to the mission driven business? Until you understand what mission is, you can’t have a mission driven business. If we can all agree for a moment that helping people win in a trustworthy and grateful manner is the mission, what does that mean to you in your business? What does helping people win mean? In trustworthiness it’s the beliefs and values, the values are the things that you take consequence for. You accept the consequence, you suffer, you struggle and that’s when your true value shows up.
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    24 m
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