The Idea Climbing Podcast

De: Mark J. Carter
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  • Resumen

  • If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.
    © 2019 Mark J. Carter & ONE80
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • How to Build Meaningful Relationships in an AI Driven World with Casey Cheshire

    How to Build Meaningful Relationships in an AI Driven World with Casey Cheshire
    Apr 9 2025
    In our more and more AI driven world meaningful relationships are harder to come by and maintain over time. We’re getting more and more disconnected from our social and professional circles. We’re using AI tools because we think they will make everything better. We think they will make doing business easier, which is true in some cases. They look fancy, they have cool reporting, so we think we’ll get more leads and then maybe we’ll get more clients. Unfortunately, often they’re putting layers of separation between us and our prospects and clients. When that happens, we don’t really understand what’s going on with our business outreach. We start to make up scenarios because we don’t have all the personal information to go alongside the data. We can end up not knowing much personal information about many of our prospects, instead we could primarily know what AI tells us about them. I discuss how to create meaningful relationships in this AI driven world with my guest, Casey Cheshire. Casey is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he helps businesses build authentic connections with their audiences. The Unfortunate Trend of Weakening Ties Prospect and client relationships are weakening. We no longer remember many of their names off the top of our heads, we certainly don’t know what’s keeping them up at night, so we just make up what we think is keeping them up at night. Then our products and our services start to morph in that direction. No wonder that email campaign you just sent out only got crickets back. Or maybe you had a webinar, and nobody showed up or just a few people did. AI is one of the big reasons. You wanted an in-person or virtual room full of people; why were those marketing messages falling flat? Because you’re disconnected, you didn’t know what your prospects wanted because you put apps in the way. The crazy thing is that AI isn’t making those scenarios easier. AI isn’t getting us more connected; it’s adding more noise to our world. Let me get this straight, it’s always been noisy but now it’s getting noisier. AI is behind tons of content, tons of marketing strategies, and at times it’s having fake conversations with people. Overall, it’s just going to be a noisier world for everyone. We’re not going to be able to do more of the same or do better than the status quo unless something changes. The old ways of doing business just aren’t working anymore. We must pivot hard to avoid getting wrapped up in all that disconnected noise. Getting Started on the Journey of Cutting Through the Noise How can you reconnect with your existing network or connect with new prospects or potential referral sources? It’s a revolutionary thought: By making calls. Having one-on-one calls whether you’re the founder or the marketer and so on. In the case of sales roles, they’ll reach out, but that’s a different kind of outreach. We need to be reaching out to learn, to ask personal questions, not just to make a sale. It means you’re asking things like what are your goals this year? What are you trying to achieve? What are your responsibilities? What are the things that are really bothering you? Get to know their real wants and needs. We’re not really inquiring. Sometimes if we do get on the phone with people, we’re just pitching them. We’re soft pitching and we’re not really listening to them. We’re just looking for an opportunity to talk about our product or service. We’ve got to take a step back and have a conversation where we’re trying to learn about the other person. Things change all the time. It makes it harder for you because you think you know everything. For example, when you think you understand the customer because you are marketers selling to marketers or manufactu...
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    23 m
  • How to Get Through Emotionally Tough Times with Dr. Dorothy

    How to Get Through Emotionally Tough Times with Dr. Dorothy
    Mar 26 2025
    Everyone faces emotional downturns, especially entrepreneurs. We can get caught up in a negative story. We can get caught up in an emotion that keeps us from achieving our goals. It is possible to get to that healthy place where you can feel happiness, joy, and the full spectrum of positive emotions. Sometimes you’re going to feel anger, sometimes you’re going to feel sadness or defeat. You can come back to the joy of living and take your personal and business lives to the next level with the right strategies. I discuss some of those strategies in this episode with my guest, Dr. Dorothy A. Martin-Neville. Dorothy A. Martin-Neville, PhD, is a speaker, author, consultant and master coach. She has been featured on the Oprah Winfrey Network as well as the New York Times, the Huffington Post, NBC, and ABC. As a psychotherapist, Dr. Dorothy (or “Dr. D”) was in practice for 25+ years. As the founder of four companies, Dr. Dorothy has knowledge of the challenges facing leaders in business and in life. As a Business & Life Coach, her focus is on Mindfulness, Emotional Intelligence, and NLP. The Stories We Tell Ourselves When Dr. D works with folks, she asks questions such as what’s that bad place about? How did you get there? What’s the story you’re telling yourself in that moment? When you’re in a bad place you’re always telling yourself a story. You need to get to the root cause of that story. The story could be you’re focusing on one incident in your life and that’s the filter through which you see everything. So, if you were abused as a child you’re going to see abuse everywhere in your life. If somebody doesn’t return a phone call, they’re abusive. If somebody doesn’t recognize you at a networking event, they’re being abusive and so on. We create filters through which we see the world. If you’re in a funk Dr. D’s first thought is to examine what’s going on in your life, what is it you’re caught up in? If you can look at what you’re caught up in and begin to put that in the big picture you can get context for the situation. You’ll see there’s some legitimacy to what you’re saying but there’s a whole other big picture around it. You can choose to focus on that problem piece or see it in the perspective of the bigger picture. That will help you begin to shift your focus. Shifting Your Focus to Shift Your Story Dr. D trains folks to do a reality check. Let’s say you’re going through a divorce. All the sudden you’re caught up in betrayal, abandonment and other similar feelings. Ok, that’s what you’re experiencing, and legitimately so. How can you get beyond that? You have the option of spending the rest of your life in that space. Or you can recognize that’s a horrible thing that’s happening, it’s not what you’ve planned for your life but it’s there. How can you get through it and come out on the other side? Where do you want to land when you reach the other side? It’s not denial of what’s real for you in that moment. But that’s the situation that you’re in; that’s the period of life you’re going through. The funk happens when you’re caught up in a period of life and you see that as your whole life. How can you go through that and learn from it? What do you need to learn about yourself and life in general? Answering those questions will, again, shift your focus to the bigger, more positive picture. Challenges in Your Personal and Business Lives When you’re an entrepreneur it’s impossible not to have problems affect both your personal and business lives. Your personal life affects your business life, and your business life affects your personal life. You need to separate the life you’re living from the reality of who you are. If you’re consumed emotionally with what’s going on in your personal life that’s time you’re taking away from your business life. Emotionally it has you in a bad head space personally instead of focusing on your business. At that point your business is paying the price.
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    25 m
  • How Speakers Bureaus Work with Speakers and How to Get Booked with Brian Palmer

    How Speakers Bureaus Work with Speakers and How to Get Booked with Brian Palmer
    Mar 18 2025
    If you can align yourself with a speakers bureau your public speaking business can grow exponentially. I discuss how to do that in this episode with my guest, Brian Palmer. Brian is the Senior Vice President of Premiere Speakers Bureau and a respected leader in the speaking industry. With decades of experience, Brian has built a reputation for helping business professionals select the perfect speakers for their events. He does this by delivering engaging, relevant, and high-impact presentations that align with organizational objectives. Brian’s Journey into The Professional Speaking World In 1972 when Brian was a freshman in high school his dad started National Speakers Bureau. His dad was a band leader who got tired of traveling all over the country. He decided to do something on the fringes of the entertainment business. The speaking industry seemed like a fit. Brian started with envelope licking and note card sorting. During college Brian worked there during the summers. In 1980 he finished college, and he started working at National Speakers Bureau full time and he’s been around ever since. For reference for the rest of this post: National Speakers Bureau was eventually purchased by Premiere Speakers Bureau (PSB) and Brian stayed on board as a Vice President. The Process of Booking Professional Speakers There’s a variety of ways to book great speakers. PSB has established themselves as a great place to turn to when you need a good speaker. People reach out to them, describe a situation where they need a speaker, give them their criteria and their budget parameters. They make recommendations and provide potential clients with the means with which to plan for an outstanding event. That includes biography, presentation descriptions, video samples and more. Proposals started out long ago with audio cassette tapes. Now it’s obviously video and it’s a lot easier now through online video. Many buyers are also very interested in testimonials from past speaking engagements. Sometimes people have other questions and PSB tries move the process along and help people make a decision that they’re happy about. Then, once it’s booked, PSB handles all the arrangements in a way that builds the buyer’s confidence. The speaker shows up prepared, ready to go, ready to make a contribution to that organization’s objectives. They speak, they get a lot of applause, the client’s really happy because their boss says “That was a great choice”. The Process of Vetting and then Working with Professional Speakers To a certain degree, Brian knows an outstanding speaker when he sees one. He studied speech in college and some of what he learned makes a good speech back then still applies today. Sometimes he prefers to watch full speeches. He watches a speech, watches the stories they tell, how relevant they are to the audience, how personalized the presentation is, and so on. One thing Brian does is study how much time elapses between a laugh or some kind of emotive response. All those things factor together to delineate a good speaker from an excellent speaker. There are so many people that want to speak, and Brian chooses to recommend people who are excellent. PSB books over 2,000 engagements a year and their clients rate the speaker, and they rate the speaker as well. They consider things such as how cooperative the speaker is, how good they are at personalizing the presentation, how they work with PSB overall. All those things combine to drive the recommendations that they make. Speakers Bureaus: Do They Approach You or do You Approach Them? When PSB learns about a speaker that they’re not involved with, and they hear the speaker does a great job or PSB loses business to somebody repeatedly that gets their attention. Speakers often refer other speakers that they’ve seen or that they’re friends with. On average PSB hears from 30 people a day interested in PSB booking speeches for them.
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    24 m
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