DESCRIPTION:

The podcast guest is Aaron Rose, a graduate of Palm Beach Atlantic University and the founder of Fran Partners, a recruitment agency specializing in franchisees. Rose discusses his journey and how his education in franchising prepared him for roles in different franchise companies before he established his own. He identifies a gap in the market for hiring support focused on franchises, particularly for mid-level roles, and outlines the services provided by Fran Partners. Rose talks about the importance of networking and soft skills for college graduates entering the workforce, the specific hiring challenges faced by franchisees, and Fran Partners' development of a subscription model for continuous recruitment support. Furthermore, Rose points out the changing job expectations of Generation Z, who seek work with social value and a positive culture. He provides advice for job seekers and franchise owners on effective hiring strategies.

- With Aaron Rose

TIMESTAMPS (Use ChatGPT on Transcript):

00:00 Intro

00:15 Aaron's Educational Background and Early Career

00:58 The Importance of Franchise Education

01:52 Founding Fran Partners

02:19 Specializing in Franchisee Recruitment

02:58 Challenges and Solutions in Franchise Recruitment

04:40 Subscription Model for Hiring

05:07 Advice for College Graduates

05:45 The Role of Connections in Career Success

14:27 The Importance of Soft Skills

20:40 Challenges in Franchise Hiring

30:56 The Value of Networking

33:22 Courage and Validation in Entrepreneurship

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:
John Hayes, the host of Franchise Hot Seat, interviews Bill Edwards, a specialist in international franchise development. Edwards discusses the current international franchising environment, highlighting the influence of political sensitivities and tariffs. He underscores the necessity for franchises to be profitable domestically before contemplating overseas expansion, warning that international market entry requires substantial time, financial resources, and senior management commitment. Edwards details the process of identifying and qualifying licensees in foreign countries, the importance of robust training and support systems, and the various associated costs. He also emphasizes the need to select the right markets and comprehend each country's specific franchise laws and cultural nuances. Edwards identifies Saudi Arabia, Spain, and Japan as promising markets and stresses the importance of having an English-speaking team. He concludes that successful international franchising necessitates long-term commitment and proactive planning.

- With Bill Edwards

TIMESTAMPS (Use ChatGPT on Transcript):
00:00 – Intro
00:14 – How Franchising Is Doing Around the World
00:59 – Problems and Changes in Different Countries
03:42 – Are You Ready to Go Global?
05:16 – What to Think About Before Going Global
10:07 – Picking the Right Countries
10:24 – Money and Shipping Plans
16:51 – Finding People to Run Your Brand in Other Countries
20:17 – Big Problems When Going International
20:56 – Why You Need Passion and a Good Team
21:31 – What Master Franchisees Do
22:24 – Growing with Multiple Locations
23:19 – How Often People Succeed or Struggle
29:34 – Planning Ahead vs. Playing Catch-Up
31:34 – Franchising in Saudi Arabia
34:04 – Big Tips for Growing Internationally
37:28 – Conclusion


LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:
John Hayes interviews Jimi Gibson on effective messaging strategies for franchisees and franchisors. Gibson highlights the power of storytelling, curiosity, and emotional engagement in capturing audience attention and enhancing communication. He uses a magic trick to demonstrate the release of trust, curiosity, and satisfaction chemicals in the brain, drawing parallels to how marketing messages should work. The conversation also covers the significance of targeted advertising, especially on social media, and ways to make content engaging and visible. Gibson suggests using specific, human-centered stories and clear, curiosity-driven messaging. He underscores the importance of aligning content with audience needs and the advantages of direct communication via email or text. Gibson also provides resources for further learning on effective messaging.

- With Jimi Gibson.

TIMESTAMPS:
00:00 Intro
00:39 The Magic of Capturing Attention
04:57 Creating Emotional Connections
07:38 Effective Social Media Strategies
12:38 Understanding Audience Behavior
21:42 Advanced Targeting Techniques
24:52 Final Thoughts

LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast