Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers.

We’ll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted Farmers from all its members.

Looking back and identifying which flowers and colors were popular helps us make informed decisions as we move into 2025. There are a lot of flowers and seeds in the ground and in transit to growers all over, so gaining insights from last year's data is particularly helpful as we continue our planning for this year.

Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations.

In this episode we had a great time discussing several aspects of Meg’s business.

• Never underestimate the importance in investing in yourself and mastering basic mechanics.
• Don’t be afraid to take on projects that push you out of your comfort zone. It might be time to rebrand your business.
• Knowing the story you want to bring your clients will help you define your look and direction with your brand.
• We chat about how she budgets and shops for her events.
• And a whole lot more……

Learn more about Meg Hutchinson and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on Youtube, in addition to tip filled videos, and educational Lives. Be sure to Subscribe to our channel so you don’t miss a minute.

We’re grateful to have the Association of Specialty Cut Flower Growers as a sponsor for this episode. Feel free to learn more about them and all benefits of being a member as ASCFG.org.

If you’re trying to source local flower farmers in your area visit LocalFlowers.org.

Hello everyone! This is a special episode of The Flower Podcast. This year we’re continuing a tradition that started last year with sharing something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials.

So we’re excited to reshare this condensed version of Charles Dickens Classic, “A Christmas Carol” again this year. The book was originally published back in 1843 and has been a holiday classic for many years. This radio show originally aired on Christmas Day back in 1949 starring Lionel Barrymore. We’ve included some of the original commercials thrown in for fun.

This week isn’t about flowers, but the holiday’s, family, and friends. We’ll be taking a break for a several weeks as we prepare for 2025. Until then I hope you enjoy this special episode.

Everyone at The Flower Podcast wishes you and your family a very Merry Christmas and a Happy New Year!

Learn more about our podcast and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

We want to thank this years sponsors of The Flower Podcast!

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop