The Five Cs of Sustainability

In this episode Jim discusses the Five Cs of Sustainability and how they can be applied in your family, friendships, business and community.

The AridEden project in Namibia is a fascinating project. Here is a description from their website about what they're doing:

At Wolwedans, we have taken pause to rethink how tourism works, who it works for, and how its success is defined. The resulting strategy will be brought to life through The AridEden Project – Wolwedans Vision 2030 and its practical framework for building more sustainable, resilient, and inclusive tourism/ conservation economies.

Jim took their list of the "Five Cs" and turned it into a conversation. What are the Five Cs?

Consciousness
Culture
Community
Conservation
Commerce

We invite you to give some thought to the Five Cs in your life and to apply them to your sustainability journey!

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