We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary Crockett extracts the last bit.

• SOURCES:
  • Stephan Habif, chief technology officer at Colgate-Palmolive.
  • Sergio Leite, global head of Oral Care R&D at Colgate-Palmolive.
  • Peter Miskell, professor of international business history at the University of Reading.

• EXTRAS:
  • "History of Toothpaste" (Delta Dental of Arkansas, 2019).
  • "Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985," by Peter Miskell (Business History Review, 2011).
• 
  RESOURCES:
  • "9,000-Year-Old Dentistry," by WIRED Staff (WIRED, 2006).

When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV interviews. Zachary Crockett activates his network.

• SOURCES:
  • Julian Ha, partner at the executive recruiting firm Heidrick & Struggles.
  • Jane Stevenson, global vice chair of board and CEO services at Korn Ferry.

• RESOURCES:
  • "The Transformation of the CEO," by Stephen Langton, Rusty O'Kelley, Laura Sanderson, and Sean Roberts (Russell Reynolds Associates, 2024).
  • "Executive Paywatch" (AFL-CIO, 2023).
  • "Diversity matters even more: The case for holistic impact," by Dame Vivian Hunt, Sundiatu Dixon-Fyle, Celia Huber, María del Mar Martínez Márquez, Sara Prince, and Ashley Thomas (McKinsey & Company, 2023).
  • "CEO Tenure Rates," by Joyce Chen (Harvard Law School Forum on Corporate Governenance, 2023).
  • "Best Industries to Recruit for in the US" (Precision Global Consulting).

Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports.

• SOURCES:
  • Gus Parsons, mall cop in the San Diego area.
  • David Levenberg, owner of Center Security Services.

• RESOURCES:
  • "Mall of America's security team will start using facial recognition software as part of safety plan," by Derek James (CBS News, 2024).
  • "The Problems Inside North America’s Largest Security Firm—and Third-Biggest Employer," by Alana Semuels (Time, 2023).
  • "Malls Work on Their Security, but Keep It in the Background," by Ronda Kaysen (New York Times, 2013).
  • Center Security Services.

• EXTRAS:
  • "NYPD subway robot, Knightscope, gets sacked after two-month pilot program," by Vineet Josan (The Ticker, 2024).
  • "The State of the American Mall," by Sapna Maheshwari (New York Times, 2021).