ABM is broken. AI is changing everything. And brand is the only real moat left.

Josh Perk has seen the shifts happening in SaaS firsthand. Before founding Vector, he helped scale Drift’s sales engineering org from Series B to acquisition—watching what makes (and breaks) category creators along the way.

In this episode, Josh breaks down:

• Why traditional ABM is failing sales teams—and what needs to change
• How Vector is flipping the ABM playbook to actually drive revenue
• Why AI is making GTM harder, not easier—and how to stay ahead
• How brand is the only lasting advantage in a world of feature clones
• The pricing play that gives Vector an unfair edge over legacy tools

Key Moments:

00:00 – The problem with traditional ABM and why Apollo got banned from LinkedIn

06:00 – Josh’s journey from Air Force Intel to Drift to founding Vector

10:30 – The biggest mistake Drift made and why being first isn’t enough

15:20 – Why sales teams ignore ABM tools—and what Vector is doing differently

18:45 – How Vector is disrupting SixSense and Demandbase with a new GTM approach

23:00 – Why brand differentiation matters more than ever in SaaS

28:20 – AI is changing buyer behavior—marketers will need to adapt

31:00 – Where to find Josh and how to try Vector for free

This episode will change how you think about GTM.

Try Vector for free: Vector.co

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshuaperk/

Every SaaS company is starting to sound the same. AI-generated content. Feature creep. Generic messaging. It’s all blending together.

So how do you actually stand out?

Product marketing expert Alex Virden joins us to break down:

• Why SaaS positioning is broken—and how to fix it• How AI is creating more noise, not differentiation• The hidden dangers of replacing in-house PMMs with contractors• Why pricing pages without pricing are a red flag• How great positioning beats feature bloat every time

Key Moments:• (00:55) Alex’s unexpected side gig and the SaaS sameness problem• (05:57) Why most companies don’t know what they actually stand for• (10:36) The problem with cutting PMMs and relying on freelancers• (14:36) How AI-generated content is making marketing worse• (23:04) The essential PMM tech stack—and the pricing page debate

The companies that win are the ones that know who they are and own their positioning.

>> Connect with Alex on LinkedIn or work with her to level up your organization's messaging and positioning today.

In this episode, Adam and Kate sit down with marketing leader Bryna Dilman to explore the secrets behind setting up a successful partnership program.

From finding the right partners to building scalable content programs and measuring success, Bryna shares actionable strategies that drive real growth.

Key Moments• [05:59] Finding the Right PartnersHow to identify and approach the right partners to maximize impact.• [07:27] Gaining Executive Buy-In for PartnershipsEffective strategies to secure leadership support for your partnership initiatives.• [11:11] Measuring Success: Metrics That MatterThe key performance indicators you need to track for successful partnerships.• [36:29] Final Advice on Setting Up a Partnership ProgramBryna’s actionable steps for building a partnership strategy that drives growth.

Packed with practical insights and real-world examples, this episode is your guide to building partnerships that matter.