Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee, The Great Pottery Throw Down and The Piano. In fact, Jenny has appeared on more series of Bake Off than Mary Berry, Mel and Sue! The chances are, many of you have seen and engaged with Jenny's content.

We chat to Jenny about the importance of adjusting content to different platforms, second screen viewing, and the chaos internet among other topics!

You can connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenny-novitzky-b4952b2b/

You can also find out more about her work on her website: https://www.jennynovitzky.co.uk/

We chat with Jon Payne, an entrepreneur in the world of digital marketing. Jon wears various hats, including being the founder of the successful Bristol agency Noisy Little Monkey, a RevOps freelance consultant, the former host of the popular Digital Gaggle events, and now one of the driving forces behind Building Brands. Jon shares some of the lessons he's learned over the years, as well as discussing the origin and growth of Building Brands. He also tells us what RevOps is!

You can connect with Jon here: https://www.linkedin.com/in/mrjonpayne/

And visit Building Brands here: https://www.building-brands.co.uk/

You can contact Hanne at Hanne.Knight@plymouth.ac.uk and Tom at Tom.Bowden-Green@uwe.ac.uk

We chat with Stephen Hobbs, an expert in digital storytelling. Stephen is a respected and experienced marketer who has worked with many household brands including Google, Volvo and O2. We discuss the importance of content and storytelling in the age of AI. Stephen tells us that his initial career as a journalist gives him a slightly different perspective on the world of marketing.

You can connect with Stephen here: https://www.linkedin.com/in/shobbsy/

We discuss a couple of related pieces of academic research:

Sung, E., Han, D. I. D., Choi, Y. K., Gillespie, B., Couperus, A., & Koppert, M. (2023). Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies. Psychology & Marketing, 40(11), 2428-2446.

Aicha, A. B., & Bouzaabia, R. (2023). The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study. Qualitative Market Research: An International Journal, 26(3), 247-268.

You can contact Hanne at Hanne.Knight@plymouth.ac.uk and Tom at Tom.Bowden-Green@uwe.ac.uk