The truth is, EVERYONE in your business—yes, everyone—has a role to play in sales. Your marketers? They’re setting the stage. Your customer service rep? She’s building trust and loyalty for the brand. Your accountant? She might be talking to vendors or clients, and you better believe she can spot an opportunity to upsell or cross-sell.

The bottom line is, if your team interacts with customers, suppliers, or stakeholders in any capacity, then they are part of the sales process. The key is giving them the knowledge and tools to recognize those opportunities. And guess what? That doesn’t mean asking everyone to become a hardcore salesperson.

I mean, can you imagine asking your IT guy to cold-call clients? That sounds like a disaster waiting to happen, right? Instead, what I’m saying is this—what if everyone, from your IT guy to your project manager, felt confident enough to simply identify and share sales opportunities?

It’s not about turning them into closers—it’s about creating a team that works seamlessly together to grow revenue.

This episode shares the cure for reluctant sales teams. Enroll your team today for the cure: https://www.tishtimes.com/makemoresales

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