How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of […]

The post Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner first appeared on The Creative Penn.

How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this […]

The post Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. first appeared on The Creative Penn.

How can you ‘cast a wider net' and reach more readers with your books? How can you embrace the best of publishing options for your work? JD Barker explains how his publishing business works. In the intro, How Authors Measure Success [Self-Publishing Advice]; Creating through Grief [Go Creative]; Death Valley; Successful Self-Publishing, Fourth Edition; Gothic Cathedrals; […]

The post Casting A Wider Net: Author Brand And The Writing Business With JD Barker first appeared on The Creative Penn.