What does it take to scale a business to 150+ locations through 28 acquisitions? For Ira, CFO of GO Car Wash and a recent CFO of the Year, it starts with culture. With over 30 years of experience, Ira shares how transparency, structure, and people-first leadership have fueled Go Car Wash’s growth from day one.

In this episode, Ira breaks down why culture matters more than cost savings in acquisitions, how finance teams can become true business partners, and why being "controller-ready" opens new career paths. Plus, you’ll hear how custom sneakers and open board decks help keep teams aligned and engaged.

Tune in to The Confidence Curve for a refreshing take on scaling, culture, and financial leadership—delivered with insight and just a touch of stand-up comedy.

Storytelling isn't just for movies, it’s one of the most powerful tools in business. In this episode, Caleb Marsh, founder of Red Legend Media, shares how great stories can win customers, inspire teams, and drive real results.

From growing up on film sets to leading a top video production company, Caleb reveals his unique formula: every great story has a character, a journey, and, most importantly, a transformation. He explains why starting with the change you want to create makes your message more powerful and clear.

You'll learn the three must-have story types for every business, and how one 58-second video helped a struggling company turn things around in a big way.

If you want to make your message stick, build trust, and spark action—this episode is for you. Hit play and learn how to tell stories that actually make a difference.

After surviving a devastating car accident at 18, Stephanie Waldrop turned personal adversity into a game-changing approach to employee benefits.

From insurance executive to founder of Employee Benefits International, Stephanie reveals how strategic benefits planning can drive retention, cut costs, and transform workplace culture. She exposes the misaligned incentives in the healthcare system and shares how her high-touch service model gives employers the insights they actually need.

Packed with leadership lessons, resilience, and the secrets to balancing a thriving business with raising five sons, this conversation will leave you inspired to rethink how benefits can work for you.