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About 4.7 million homes sold in the US in 2024.

Does that sound like a dead market?

On the show today is James White of Total Expert which provides tools to help credit unions more efficiently close mortgages. What Total Expert offers is a powerful CRM for loan officers that automates much of the process.

Also on the show is Zachary Short, vice president of mortgage production at Utah Community Credit Union, with assets over $3 billion.

Short’s team are satisfied users of the Total Expert tools and he tells why.

The message of this episode is plain: although some institutions have walked away from the mortgage business, others - like UCCU - are prospering because they know homes are still selling and people need mortgages.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

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This is the weather report from GAC, last week’s credit union confab in Washington DC. On the show to report on key developments is Sarah Snell Cooke, former editor in chief and publisher of Credit Union Times and now a consultant to credit unions' business partners.

The big question at GAC was: is this really the end of the credit union federal tax exemption?

Also on the agenda was what’s the impact of staff reduction - a la DOGE - on NCUA? Can the regulator adequately perform with significantly reduced staff?

Which leads to the big question: will NCUA be merged into another agency?

As for that last point: Cooke’s firmly held opinion is that if NCUA is merged into another agency this will spell the end of credit unions as we know them. That’s a gloomy prognosis but Cooke explains on the show why she believes it.

On the show too she predicts that that demolition of NCUA won’t happen.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

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Can a $350 million credit union play in the big leagues? Don’t tell Christine Blake, CEO of $350 million Cardinal Credit Union in Ohio, that she can’t. Because she is.

A few years ago Cardinal signed on as the official credit union of the Cleveland Browns, one of the historic football teams dating back to 1946. Yes, the Browns have had a few rough years recently but this is a team with real history.

And an enthusiastic fan base in Cleveland, said Blake.

On the show she tells how she made the agreement with the Browns and what it means for the credit union.

She also tells about Cardinal’s Lil Brownies card which helps children learn about finances.

But she’s on the show with big news about an innovative Professional Sports Team Credit Union Executive Summit where credit unions with relationships with pro sports teams will come together for three days of meetings in San Francisco, March 19-21 Among the presenters along with Cardinal are ENT - the official credit union of the Denver Broncos - and Northwest Financial Federal Credit Union which has a relationship with the Washington Commanders.

Listen up.

Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com

And like this podcast on whatever service you use to stream it. That matters.

Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto