The CMO Role in an IPO: An Interview with Bo Park, Partner at ICR

An initial public offering is a major step for any company, and CMOs need to play a significant role to make the IPO successful. Bo Park, Partner and Head of Technology PR at the New York agency ICR, has advised hundreds of companies embarking on an IPO. We discuss the current IPO market, the steps to expect in an IPO, and the essential role that CMOs and marketing needs to play.

About B2Branded:
B2Branded is a bite-sized podcast that discusses the latests news and trends facing B2B brand and marketing leaders. The podcast is hosted by Ian Bruce.