In today’s episode, Becky interviews Kourtney Jason—president and co-founder of Pacific & Court—who delves into the intricacies of book PR campaigns. Kourtney highlights successful client stories, emphasizing strategies like targeted outreach, beginning PR efforts early, and managing expectations realistically within the book marketing landscape. She underscores the importance of identifying a specific audience and building a strong author brand to achieve effective book publicity.

During the episode, you’ll learn:

• About Kourtney, her background as the leader of Pacific & Court, and her experience as an author.
• How authoring five books influenced Kourtney’s passion for the work she does and how she supports other authors.
• Kourtney’s approach for facing rejection and how she’s handled it on her own journey as well.
• How Kourtney helps authors define and reach the audience that will be most receptive to their unique books.
• Why quantity can be more important than quality when it comes to acquiring media for first-time authors.
• How soon an author should start thinking about how they want to establish their brand and thought leadership.
• The long-term impact Kourtney has seen for clients who start building their brand early on.
• Some of the common mistakes and assumptions authors make when setting goals for publicity, as well as guidance on how to reframe those goals.
• What Kourtney considers to be the biggest trends in book publicity right now and how authors can adapt.
• What Kourtney’s favorite social media platform is.

Don’t forget to check out our show notes, which include action steps and resources.

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In today’s episode, Becky is joined by Jane Friedman—book publishing industry expert, author, and returning guest—who delves into the evolving landscape of the publishing industry, explaining how authors have taken responsibility for the marketing of their books and the impact of AI on discoverability. Jane provides listeners with her seasoned perspective on the challenges and opportunities facing authors and offers actionable insights for navigating the modern publishing landscape effectively.

During the episode, you’ll learn:

• About Jane and her work in the world.
• What surprised Jane the most as she worked on the second edition of her book, The Business of Being a Writer.
• What Jane decided to remove completely from the first edition of the book as she revised it.
• Insights on how the role of authors is evolving in today’s publishing ecosystem and how marketing is evolving as well.
• The value of having an email list that you own.
• Some of the trends Jane is seeing in book marketing right now that authors should keep an eye out for, particularly related to AI developments.
• About Jane’s own book marketing journey.
• Common misconceptions that authors have about the publishing industry.
• Jane’s greatest wish for the new edition of her book.

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In today’s episode, Becky is joined by author and poet Marla Taviano, who shares how her authentic online presence—one that embraces imperfection and interaction—has resonated with her followers. She explains her creative process, how she builds strong and genuine connections with her audience, and the significance of sharing her personal journey while uplifting other voices in her space.

During the episode, you’ll learn:

• About Marla, her writing, her books, and her other work in the world.
• The challenges of selling books as well as other, more meaningful measures of success.
• About Marla’s goal of being on 50 podcasts before she turns 50 on Halloween (this one is number 18).
• Some of the specific strategies that have helped Marla grow her following on Instagram and spread her important messages.
• The content that has worked well for Marla, like poetry art, and the creative process behind that.
• How Marla keeps her Substack subscribers engaged and how important it has been in growing her brand.
• What happened to Marla’s previous blog posts and whether or not she would like to revisit them one day.
• Words of wisdom and inspiration from Marla’s poems.

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.