In today’s episode, Lisa welcomes two special guests, Dr. Ethelle Lord and Mr. Bill Pemberton. Dr. Lord is the founder of the International Caregivers Association (ICA) and creator of a revolutionary and transformational approach to dementia care called the Transactional Dementia Intelligence Model (TDI). The discussion revolves around the realization that this transformation lies in a simple truth: compassionate partnership in dementia care isn’t just a nice-to-have – it’s an essential to have, and today you will learn all about the features of the TDI model as well as the documented results of this life-changing system.

You don’t want to miss this inspiring episode!

About the Guests:

Dr. Ethelle Lord is the 1st Pioneer in dementia coaching and the creator of the first business model of dementia care. She is a master dementia coach, dementia innovator, and author of the book, ‘Alzheimer’s and Dementia Coaching.’ Every breakthrough begins with a story, and hers started with a 21-year journey as her beloved husband’s caregiver – a path that would ultimately transform her understanding of dementia care and lead to the founding of the International Caregivers Association (ICA) in 2009.

Mr. Bill Pemberton is the founder of Stratos Communications and serves as General Manager and EVP of growth for the International Caregivers Association founded by Dr. Ethelle Lord. As a seasoned PR and marketing strategist, Bill’s experience spans large Fortune 500 corporations like Halliburton and EDS. He brings high-voltage program concepting and writing skills across all types of traditional media, social/digital, content, web, marketing automation, ads, proposals, video, and more.