The Bilbao Blueprint

We're in Bilbao this week, and it’s got us thinking. How does a football club that refuses to sign non-Basque players manage to qualify for the Champions League, raking in close to €100 million from TV rights, match days, and UEFA money, while Dublin’s best bet is a few fivers from the Conference League? The answer is in economics. The Basques were Europe’s forgotten industrialists, the only region in Spain to undergo a full-blown Industrial Revolution, powered by local iron ore, steel production, and a shipbuilding boom that made Bilbao Spain’s biggest port by 1900. Then they lost it all. Globalisation, China, and the EU opened the floodgates. Unlike post-industrial towns in the UK or Ireland, Bilbao didn’t roll over. They moved the port. They built the Guggenheim. They chose ambition. And they proved that even a small, isolated, ancient people, who speak a pre-Ice Age language with no known relatives, can build a modern economy with global reach. What’s our excuse?

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